4 Real Estate Marketing Dos and Don’ts

Blog Contributor Advertising & Prospecting, Sales & Marketing, Technology & Social Media 2 Comments

By Drew Heasley I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it. 1. Don’t sign a contract for a marketing program. You should never have to sign a …

YPN Awarded Funds to Extend Reach

Erica Christoffer YPN Events, YPN groups, YPN News Leave a Comment

Newly-formed or relaunched state and local YPN groups are about to get a little help from their NAR friends. The National Association of REALTORS® Board of Directors gave final approval on a proposal put forth by the YPN Advisory Board to establish a $6,000 annual fund that would support events and programs to help networks become established. “We’ve had the …

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Do We Need Real Estate Tax Incentives?

Blog Contributor consumers, Mortgage Interest Deduction, Political Action & Involvement, YPN News Leave a Comment

By Sam DeBord The U.S. tax code includes multiple incentives for buying and owning real estate. The mortgage interest deduction and property tax deduction are just a couple of the incentives that have come under fire in new “tax reform” plans for their purported special treatment of the real estate industry and home owners. Do we really need tax deductions …

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Working With Your Clients During the Gov’t Shutdown

Blog Contributor Business Challenges, Closing, Commitment to Excellence, Working with Clients 3 Comments

By Dave Robison In the midst of the government shutdown, we are still working with our clients to get their deals closed.  Yes, the FHA is still committed to getting loans processed, but other government entities are closed, including the IRS.  Lenders require a 4506-T form, but the IRS is now unable to fulfill requests. So what does this mean? …

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Scrutinize Your Vendors

Blog Contributor Business Challenges, Code of Ethics, Commitment to Excellence, ethics 1 Comment

By Cory Brewer Having a buddy who is a handyman, or a friend of a friend who paints in their spare time, is great…but trying to save a quick buck or two now could cost you, your brokerage, and your client a lot more down the road. When prepping a home for the market or making inspection repairs, thoughtful consideration …

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Five Must-Have Real Estate Tools

Blog Contributor Business Challenges, Establishing Your Business, New REALTOR®, Professional Development, Sales & Marketing, Technology & Social Media 5 Comments

By Dawn Miller If you’re a new REALTOR® or if you’ve been in business awhile and re-evaluate your budget every year, I am here to reassure you there are only five tools you need to start or maintain your real estate business. I’ve complied a short list of the must-have’s for those REALTORS® newer to the business who are questioning …