It’s Time For More Female Leadership in Real Estate

Blog Contributor [Demographic-based grouping], Mentoring, Personal Fulfillment, Political Action & Involvement 10 Comments

By Brooke Wolford I recently had a conversation with other real estate professionals about the industry’s lack of women in leadership roles. For an industry comprised of almost 60 percent women, this doesn’t make sense. I have been blind to this issue because I am fortunate to work for a broker who’s management team consists of mostly women. The culture within …

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Venture Into the Unknown: We Have a Job to Do

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service 1 Comment

By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …

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Don’t Judge My Gen Y

Blog Contributor [Demographic-based grouping], Business Challenges, consumers 13 Comments

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y themselves, but they seem to think they know everything about us. And despite these teachings, I have rarely met someone who …

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You Can’t Pay for Experience

Blog Contributor Commitment to Excellence, Customer Service, Professional Development, Sales & Marketing 4 Comments

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can pay for an amazing website, for placement on Google, and even for leads, spending money will never prove that you have …

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Don’t Be That Guy

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 10 Comments

By Brooke Wolford It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into this I always get a little frustrated and wonder how this happens. A few examples: 1. A listing description that said, …

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How to Handle Negative Blog Comments

Blog Contributor Code of Ethics, communication 4 Comments

By Brooke Wolford I recently received a really negative comment on one of my YPN Lounge posts. When I first received word of the comment, I was really taken aback. It seemed as if the person who commented had some personal issue with me.  I was honestly very offended. I debated over the weekend whether or not to address the …

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Taking an Active Role Within Your Association is Easier Than You Think

Blog Contributor Helpful Tools, Personal Fulfillment, Professional Development, YPN Events 1 Comment

By Brooke Wolford I recently had a meeting for the Metro YPN committee of the St. Paul Association of REALTORS®.  Ron Covert, chief executive officer, joined us to see what was going on with our newly-revamped YPN. One of the questions he asked us was, “How do we get the younger generation involved with the association?”  Seems like a relatively …

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Social Media Overload

Blog Contributor Classes & Education, Helpful Tools, Professional Development, Technology & Social Media 3 Comments

By Brooke Wolford It seems that every time I blink there is some new “expert” telling me that I need to take some course, read some book, or attend some webinar. I often have a hard time finding a course to take on something other than “How to use Facebook, Twitter or LinkedIn.”  I don’t understand how some of these …

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Have Prices Really Hit Bottom?

Blog Contributor Being a REALTOR®, Business Challenges, Sales & Marketing 9 Comments

By Brooke Wolford Most have us have been hearing lately that prices have hit bottom.  If you are like me, you are almost scared to say it. I say it quietly, so if I am wrong, maybe nobody will hear me. Many of us have been nervous to say anything.  Looking back over the past several years, how many times …

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YPN Rocked 2011

Blog Contributor Personal Fulfillment, YPN News Leave a Comment

By Brooke Wolford

This year was truly amazing for my fellow YPN’ers.  I don’t think I have ever been so proud to be a part of YPN. The Young Professionals Network has grown so much and our presence has become very well known. Nobody can deny the fact that we are leaders in the real estate world.

I remember when …