ypn default feature image

Snatching Bloggable Moments

Blog Contributor Being a REALTOR®, Sales & Marketing, Technology & Social Media 1 Comment

By Brian Copeland I’m consistently reminded by my peers “you’re online too much,” “you can’t possibly get any work done,” or “you must not have a life to do what all you do.”  Every time, my blood boils inside, and I find myself breathing harder to calm down and smile kindly.  My response is then, “Yeah, I manage,” then I …

ypn default feature image

If Homes Only Came With Warning Labels

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Working with Clients 3 Comments

By Brian Copeland I love reading warning labels.  One of my favorites is “For external use only,” which has been spotted on numerous curling irons.  Another favorite is on a child’s Halloween superman costume that says “Wearing of this garment does not enable you to fly.” Wouldn’t it be great if homes came with warning signs posted with the true …

ypn default feature image

Bluetooths, Butt Dials & Blockheads

Blog Contributor Technology & Social Media 9 Comments

By Brian Copeland Two things are true of mobile phone headsets.  One, they conserve your phone’s battery life.  Two, you may look and sound like a Spencer Pratt when you use one incorrectly.  We have this one guy in my office, who I PRAY is reading this, who paces the office (especially near the front desk) talking extremely loudly around …

ypn default feature image

Pants On The Ground: Beyond Your 15 Minutes

Blog Contributor Business Challenges, Professional Development 2 Comments

By Brian Copeland I’m really tired of “Pants On The Ground” from American Idol.  It was a moment of time that a few cool people jumped on and then it was over.  Now, seeing the late-to-the-party-people start talking about it just makes me pull out my southern statement of, “Bless Their Heart.”  All that aside, we face the same eminent …

ypn default feature image

Taking a Lesson From the Grammys

Blog Contributor Business Challenges, Sales & Marketing 2 Comments

By Brian Copeland Watching the Grammys is always a highlight in my year.  As a former music publisher with still interest in a few companies, I still get to vote!  This darn REALTOR® addiction and the constant need to find applications for my business and profession in everything I see drives me nuts; so, of course, I have to comment …

ypn default feature image

SeatSPAM: Greening Your Conference Experiences

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media, YPN Events 4 Comments

By Brian Copeland I recently attended a conference.  I had six straight days of travel and one tiny bag to take me on the multiple city flights; so, I had no room for anything extra.  At the end of each day, I found myself swimming in “SeatSPAM.”  It wasn’t in my e-mail box, my Facebook inbox, or even my Twitter …

ypn default feature image

Inman Connect 2010: Seven Start-Ups To Watch

Blog Contributor Technology & Social Media, YPN Events 3 Comments

By Brian Copeland Since 99 percent of you will click on the following websites anyway, I’m not going to flatter myself with long narratives on these seven start-ups to watch for real estate applications in 2010.  The following list was created from an Inman Connect NYC panel: Pegshot.com:  Allows you to share your location plus video and photos of exactly …

ypn default feature image

Inman Connect 2010: Steps to Successful Internet Marketing

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media, YPN Events 1 Comment

By Brian Copeland From Inman’s Real Estate Connect NYC‘s morning session on Internet marketing, Gothamist.com blogger-owner Jake Dobkin shares the following: Steps to Success: Step 1:  Produce Good Content Step 2:  Tell The Right People Step 3:  Measure Results Step 4:  Repeat Jake reports that the real estate industry usually drops the ball at step three.  He says if your …

ypn default feature image

Adding Lady Gaga and Tone Loc To Your Business Plan

Blog Contributor Technology & Social Media 11 Comments

By Brian Copeland Thousands of REALTORS® are making the choice, consciously and unconsciously, to add Lady Gaga, Earth, Wind & Fire, and Jimmy Buffett to their business plans.  In fact, Americans as a whole are consuming ringback tones as a personal and business medium to the tune of over $235 million in 2009 (BMI). I don’t want to assume that …

ypn default feature image

Santa, Dude You Owe Me

Blog Contributor Being a REALTOR®, Business Challenges 6 Comments

By Brian Copeland Dear Santa, When I was 4 years old, I asked for an Easy Bake Oven.  You brought me some Garanimal outfits.  When I was 8, you obliged my request for a Glo Worm with that cowboy comforter set my brother wanted. Each year, you have threatened me that if I wasn’t good, I wouldn’t get my gift.  …