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The Ultimate List of Book Recommendations for Agents

Blog Contributor Establishing Your Business, Sales Tips & Techniques 1 Comment

By Brandon Doyle I’m an avid reader and an author in addition to being a real estate professional. I know firsthand how influential books can be on a person’s life and career. After much debate, I’ve come up with my top 10 book recommendations for real estate agents. These titles are in no particular order, but I hope my descriptions …

4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

4 Methods to Earn & Keep Investor Clients

Blog Contributor Commercial & Investment Real Estate, Establishing Your Business, Outreach Leave a Comment

By Brandon Doyle Tapping into the investor real estate business is a common goal among agents and brokers. While buying and selling residential property on behalf of individuals and families in search of their next home is typically an agent’s bread-and-butter, working with investor clients can open up a whole new stream of revenue and referrals. With that in mind, …

How to Throw a Memorable Client Appreciation Event

Blog Contributor Consumer, Customer Service, Establishing Your Business 1 Comment

By Brandon Doyle Clients are the cornerstone of any successful enterprise, and this is particularly true in real estate, a business where relationships are central. Demonstrating your gratitude to past and present clientele has the potential to up your referrals, expand your database, and create face-to-face time with your business’s bread and butter: people. Take a look below at some …

A Step-by-Step Guide: Convert Internet Leads to Sales

Blog Contributor Consumer, Customer Service, Outreach, Sales & Marketing, Technology & Social Media, Working with Clients 2 Comments

By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …

5 Ways to Make Your Social Media Posts Shareable

Blog Contributor Consumer, Sales Tips & Techniques, Social Media Leave a Comment

By Brandon Doyle Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not realize is that your social media posts may only be reaching 12 percent of them, according to Facebook. Why does this …

3 Surefire Ways to Make Your Open House Stand Out

Blog Contributor Community, Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Brandon Doyle When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers. Beyond that, an open house is also a rare marketing opportunity where you and your services enjoy face-to-face time with a …

3 Easy Ways to Build Lasting Client Relationships

Blog Contributor Consumer, Establishing Your Business, New REALTOR®, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle When you are pioneering your own real estate business, it’s tempting to get completely wrapped up in the myriad managerial and administrative daily duties. But the foundation of all successful real estate ventures is built upon relationships with people, not just in executing a series of transactions. A personal touch is more than an effective way to …

3 Mindset Principles for Success in Real Estate

Blog Contributor Establishing Your Business, Managing Your Office, Professional Development, REALTOR® Finances 1 Comment

By Brandon Doyle The professional philosophies you live by are key to making or breaking your real estate business. That’s why it’s so important to develop a productive, powerful mindset—a collection of principles that can lead you to become a confident, capable, and top producing real estate agent. Here are three principles to remember when it comes to employing mind …

3 Steps to Run Your Business Like a CEO

Blog Contributor Establishing Your Business, Working with Clients Leave a Comment

By Brandon Doyle Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between  day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …