Under the Sells-Scope: Canva for Work

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 1 Comment

By Lee Davenport I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy professionals called Canva for Work. Canva for Work now offers options to upload your brand’s personal specs, such as a logo, …

Wine and Real Estate

Blog Contributor [Demographic-based grouping], Helpful Tools, Sales & Marketing 9 Comments

By Erika Villegas I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women. From my experience in real estate, women are often the ones that make important decisions like when and where to purchase a home. I wanted to …

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Geo-Farming to Build Your Business

Blog Contributor Advertising & Prospecting, Professional Development, Sales & Marketing 5 Comments

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing you’ll want to do is pick an area to farm. It should be close enough to your home or office that …

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‘That’s Why We Are All Not Profitable!’

Blog Contributor Being a Broker, Business Challenges, consumers, Customer Service, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my phone of one of her graphs. She said there are two different types of companies listed on the graph. The companies …

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Smart Marketing: Makes All the Difference

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing 5 Comments

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it.  What is going on?”  I …

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The Reality We Create

Blog Contributor communication, Helpful Tools, Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday.  As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality.  I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …

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What’s the Message? Ask Yourself ‘Why’

Blog Contributor Being a REALTOR®, communication, Sales & Marketing Leave a Comment

By Toby Boyce “What do you think Heather Jones* does?” my mother-in-law inquired as we followed a heavily decorated mini-van through the streets of a north-central Ohio community. “Well, I think it would be real estate,” I replied. “You can just make out a ‘just listed’ and ‘sold’ in the paintwork beside the license plate.” “How in the hell was …

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Groupon Could Be a Real Estate Marketing Mecca

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing 24 Comments

By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are here to stay and worth covering with REALTORS®, or if they are here today and gone tomorrow and not worth our …

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5 Tips to Help You Shoot a Successful Video Tour

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 1 Comment

By Subhi J. Gharbieh It is very obvious that the Internet has drastically changed the way we do business as REALTORS®. According to the 2010 NAR Profile of Home Buyers and Sellers, 99 percent of buyers started their home search online. With that said, all the media that we display online can have a great say in whether a buyer …

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Get Out…Sourced!

Blog Contributor communication, Helpful Tools, Managing Your Office, Professional Development, Sales & Marketing 1 Comment

By TG Gallaudet I first became in tune with the idea to outsource around the same time 4-Hour-Workweek became a hit. I assumed that if people could outsource their entire lives, then I could outsource most of our business systems and save millions, if not billions, at the same time. Although that reality didn’t come to perfect fruition, I have …