7 Tips for Promoting Real Estate in 2019

Blog Contributor Business Challenges, Sales Tips & Techniques 11 Comments

By Anita Clark

Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small …

Key Tips to Give Your Website Curb Appeal

Blog Contributor Consumer, Technology & Social Media, website Leave a Comment

By Anita Clark

There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal.

As …

ypn default feature image

Design a Social Media Post in Less Than 5 Minutes

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”

Dr. Lee’s response: You are over-spending your time on creating social media posts for …

ypn default feature image

Using Hashtags in Your Online Marketing

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …

10 Questions to Help Make a Name in Real Estate

Blog Contributor Advertising & Prospecting, Establishing Your Business, Marketing, Professional Development Leave a Comment

By Lee Davenport

If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency.

Here’s what Radford …

Not All Email Addresses Are Created Equal

Blog Contributor Establishing Your Business, Professional Development, realtor.com, Sales & Marketing, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Nico Hohman

There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting.

But one of the most important decisions you need …

Build a Real Estate Business, Not a Job

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Ryan Fitzgerald

Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life?

For some, the answer might be “yes.” For me, the answer is easy: “No.”

I don’t want real estate to simply be my job; I want to operate a real estate business. If …

Under the Sells-Scope: Canva for Work

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 1 Comment

By Lee Davenport

I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy professionals called Canva for Work.

Canva for Work now offers options to upload your brand’s personal specs, such as a logo, …

Wine and Real Estate

Blog Contributor [Demographic-based grouping], Helpful Tools, Sales & Marketing 9 Comments

By Erika Villegas

I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women.

From my experience in real estate, women are often the ones that make important decisions like when and where to purchase a home. I wanted to …

ypn default feature image

Geo-Farming to Build Your Business

Blog Contributor Advertising & Prospecting, Professional Development, Sales & Marketing 5 Comments

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing you’ll want to do is pick an area to farm. It should be close enough to your home or office that …