ypn default feature image

Get on Board with Century 21 Events in Anaheim

Blog Contributor NAR Annual Conference and Expo, Professional Development, YPN Events Leave a Comment

CENTURY 21® is a proud sponsor of the REALTORS® Conference & Expo in Anaheim and our home base will be booth #325. We will greet guests at the International Welcome Reception on Thursday, November 10th.  The CENTURY 21 brand is co-sponsoring the International Night Out on Saturday, November 12th, a premier opportunity for real estate professionals to network. In addition, …

ypn default feature image

Focus on Being Who You Are in Social Media

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 3 Comments

By Brooke Wolford Social media is a great thing for our business. We are connecting to more consumers than ever.  It’s all fine and dandy. However, is what you portray online the real you? Recently, I attended a #tweetup.  There were a lot of social media “experts.”  Nowadays, who isn’t an expert?  Many of the people in attendance I had …

ypn default feature image

Don’t be Avril Lavigne

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Nobu Hata I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.”  It was painful watching the once married, now divorced, 26-year-old post-tweenage pop punk princess singing an ode to adolescent high school girlfriend jealousy, while looking – literally – like she …

ypn default feature image

We All Have a Little Jay-Z in Our Brand

Blog Contributor Business Challenges, Personal Fulfillment, Professional Development 1 Comment

By Lincoln  Crum One of the people I admire so much these days is the hip hop star, music executive, and social entrepreneur Shawn “Jay-Z” Carter.  Jay-Z has worked tirelessly in building a brand of “him.”  The elements that stand out to me is his ability to build a brand around his artistic talents, which equate into business deals and …

ypn default feature image

Are you Building Brand Equity?

Drew Burks Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Drew Burks It used to be that real estate practitioners set out to dominate a geographic farm or neighborhood by using methods like cold calling, door knocking, direct mail, door hangars, etc… Now real estate pros find themselves competing in a much larger and fiercer farm … the Internet! Social networking sites have become the new geographic farm for …