Becoming an Influencer in Your Real Estate Market

Blog Contributor Sales & Marketing, Social Media 5 Comments

By Rebecca Donatelli

Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …

Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …

10 Ways to Get The Most Out of LinkedIn

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Social Media 32 Comments

By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, …

ypn default feature image

Choosing the Right Brokerage For You

Blog Contributor Establishing Your Business, Personal Fulfillment, Professional Development Leave a Comment

By Brandon Doyle Whether you’re new to the business or in a growth stage, at some point in your career you’ll need to pick a brokerage to associate with (or start your own). There is no “one size fits all” answer, and there are many factors that go into this major decision. It is important to understand what stage of …

ypn default feature image

The REALTOR® Value Proposition: Do You Have an Elevator Pitch?

Blog Contributor Helpful Tools, NAR, Professional Development, realtors, Sales & Marketing 5 Comments

By Sam DeBord This week I’m in Washington, D.C., for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding the value proposition for the REALTOR® brand. From a communications audit at our local board to a state/NAR combined idea building …

ypn default feature image

The Case for a REALTOR® to Lead Realtor.com®

Blog Contributor Being a REALTOR®, realtor.com, YPN News 8 Comments

By Sam DeBord Realtor.com®’s president, Errol Samuelson, has been hired away by Zillow. I’ve met Errol and he’s a nice guy, very smart, and very successful. Business is business. But, naive as it might be, there’s plenty of disappointment from the REALTOR® community. It comes from a belief that we have a common cause greater than just our businesses. Whether …

ypn default feature image

Duty’s Calling, YPN

Blog Contributor Being a REALTOR®, Personal Fulfillment, Political Action & Involvement, Professional Development, YPN News Leave a Comment

By Nobu Hata Unless you’ve been living under a rock, you know that we’re living and working in a tenuously linked society right now.  Hyper-political-mumbo-jumbo is being thrown around to a jaded audience, and we are more polarized and fractured than ever before. That same thing could be said for the real estate industry. Data, IDX, syndication, broker-centric, agent-centric, consumer-centric, …

ypn default feature image

Get on Board with Century 21 Events in Anaheim

Blog Contributor NAR Annual Conference and Expo, Professional Development, YPN Events Leave a Comment

CENTURY 21® is a proud sponsor of the REALTORS® Conference & Expo in Anaheim and our home base will be booth #325. We will greet guests at the International Welcome Reception on Thursday, November 10th.  The CENTURY 21 brand is co-sponsoring the International Night Out on Saturday, November 12th, a premier opportunity for real estate professionals to network. In addition, …

ypn default feature image

Focus on Being Who You Are in Social Media

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 3 Comments

By Brooke Wolford Social media is a great thing for our business. We are connecting to more consumers than ever.  It’s all fine and dandy. However, is what you portray online the real you? Recently, I attended a #tweetup.  There were a lot of social media “experts.”  Nowadays, who isn’t an expert?  Many of the people in attendance I had …

ypn default feature image

Don’t be Avril Lavigne

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Nobu Hata

I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.”  It was painful watching the once married, now divorced, 26-year-old post-tweenage pop punk princess singing an ode to adolescent high school girlfriend jealousy, while looking – literally – like she …