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Break Into Video Marketing in 2012

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media 9 Comments

By Stefanie Hahn Intimidated by video? Don’t be! There’s a plethora of ways you can incorporate video into your blog or website this year, without it being over-the-top promotional (and without your mug being the only thing in front of the lens). Here are some creative tips for video newbies. Stefanie Hahn is the education director for Coldwell Banker Hearthside, …

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Clean Your Social Media House in 2012

Blog Contributor Managing Your Office, Professional Development, Sales & Marketing, Social Media 10 Comments

By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to learn more. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.

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Clients Set to Travel? Drop Off Free, Branded Home Office Security Info

Blog Contributor Commitment to Excellence, Helpful Tools, Homeownership Education & Counseling Leave a Comment

From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches. Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security …

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5 Tips to Get More From Your Real Estate Testimonials

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar Testimonials are a very important asset to you.  Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients?  Here are five great tips to get more out of your testimonials: 1. Content– “Dave is great,” is not a testimonial.  You will want to be at least a paragraph, four-to-five sentences.  Let the client …

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Get It, Got It, Google +1 It

Blog Contributor Professional Development, Technology & Social Media 1 Comment

By Stefanie Hahn You have your Google profile, right? Well now it’s time to start using Google +1. Haven’t heard of it? Think of it as the Facebook “like” button for the Internet. Watch this tutorial video to see how Google +1 works and consider adding the function to your website and/or blog to vamp up your SEO. Stefanie Hahn …

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5 Tips to Avoid Website Snafus

Blog Contributor Professional Development, Technology & Social Media 5 Comments

By Stefanie Hahn Agents will often ask me to check out their real estate website.  They want to know how it looks, do I like it and are they doing it right?  I love when I get to peek into an agent’s website and get a glimpse of what is important to them.   Many agents opt for a template site …

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Engaging With Your Community: Become the Local Expert

Blog Contributor Community, Helpful Tools, Professional Development, Technology & Social Media 1 Comment

By Laura Rubinchuk Blog for business. SEO on steroids. Tags, Meta Tags, video blogging, photo blogging, keywords and content…I could go on and on about all of the things we’re taught when we explore the online world as a lead generation method. Do you need to consider all of these things if you’re spending time on them as viable methods? …

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Have You Googled Yourself Lately?

Blog Contributor Establishing Your Business, Technology & Social Media 1 Comment

By Brooke Wolford I recently blogged about this and I think it was very necessary to share with YPN. Yes, it’s kind of lame to Google yourself. Yes some people look at it as being egotistical. But there are several reasons to do it. If you are anything like me, you occasionally Google yourself.  I really have no reason to …

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Building a Twitter Farm

Blog Contributor Helpful Tools, Marketing, Technology & Social Media 1 Comment

By Jeremy Williams Like all marketing in any business, especially as a practitioner working within a competitive market, your marketing must be effective.  One of the most important factors in marketing, as a REALTOR(R), is visibility.  It amazes me that so many agents have Twitter accounts, but they have not taken the time to advertise that they utilize Twitter on …

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For Your Blog, Web site: Free Consumer Content Updated in Real-Time

Blog Contributor Helpful Tools, Technology & Social Media 3 Comments

Just-released, free customizable content widgets available at the REALTOR® Content Resource, powered by NAR’s consumer Web site HouseLogic, let you easily incorporate homeownership content into your Web site or blog. Customize the size and shape of the widgets, and take advantage of hundreds of articles written by premier journalists on such topics as home improvement and maintenance, landscaping, pest control, …