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Smart Marketing: Makes All the Difference

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing 5 Comments

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it.  What is going on?”  I …

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3 Golden Rules for Dealing with Technology

Blog Contributor Professional Development, Technology & Social Media, Working with Clients 3 Comments

By Scott Newman With new communication and social media technology emerging everyday, it seems all you can do is try and stay on top of it all so you’re not left in the dust and viewed as “out of touch.” However, as we enter this new, super-connected world as real estate professionals, I think we need to make sure we …

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Customer Service: C.R.A.P.

Blog Contributor Commitment to Excellence, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Randy Pereira Regardless of what we call ourselves; REALTOR®, Agent, Consultant, salesperson…  the bottom-line is, we are in a  “Customer Service” business.  Our service is what sets us apart in this field. You can impress customers with the latest and greatest toys, perhaps even with the remarkable gift of gab.  However, at the end of the day, it is …