Understand the Value of Social Listening

Blog Contributor Technology & Social Media Leave a Comment

By Erica Christoffer

Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important.

There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …

Tech Companies You Need to Know

Erica Christoffer Helpful Tools, Technology & Social Media Leave a Comment

Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information transfer, and more. Learn about this year’s class: Adwerx: A digital advertising company for real estate professionals that focuses on retargeting …

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Maximizing Your Website’s ROI

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 2 Comments

By Ryan Gervais The first thing almost every new REALTOR® is told when they get in the business is to get a website. New agents usually ask their broker or fellow agents where to go to fulfill this seemingly important task, and they usually choose an out-of-the-box template solution. These cookie-cutter solutions do offer the convenience of getting up and …