Woman uses tablet to view home listing

3 Reasons to Get Your Pricing Strategy Advisor Certification

Blog Contributor Classes & Education, Professional Development 3 Comments

By Alex Craig

I recently became certified as a Pricing Strategy Advisor through the National Association of REALTORS®; something I’ve been meaning to do for nearly a year. Since I needed a few more continuing education credits, I decided to knock out two birds with one stone.

If you’re not familiar with this certification, no problem. The PSA is a …

Asian female writing on white board with marker in conference room.

4 Ways to Handle Real Estate’s Busy Summer Season

Blog Contributor Business Challenges 2 Comments

By Alex Craig

It’s been a while since my last YPN Lounge post because I fell into the trap many of us are experiencing: the crazy busy spring and summer real estate season.

At the core, I believe my failure was due to a lack of planning. I am personally looking at everything I do and I’m trying to prepare …

How to Overcome the ‘Too Young’ Objection in Real Estate

Blog Contributor Sales & Marketing, Sellers, Working with Clients 4 Comments

By Alex Craig

Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home.

I was 25 when I got started in real estate. I …

Stop Building Your Own Real Estate Brand—You’re Wasting Your Time and Money

Blog Contributor Uncategorized 21 Comments

By Alex Craig

What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you.

I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …