How to Overcome the ‘Too Young’ Objection in Real Estate

Alex Craig Sales & Marketing, Sellers, Working with Clients 4 Comments

By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …

Smiling African American woman at her home office.

5 Things Agents Can Do During the Slow Season

Blog Contributor Business Challenges, Classes & Education, Uncategorized 2 Comments

By Alex Craig My real estate market in Michigan is clearly defined by a busy season and a slow season. During the slow season, it can be hard for real estate agents to stay motivated and find ways to generate new business. Every year, I see fewer and fewer people coming into the office from December to February. In fact, …

Man Measuring Counter for Kitchen Renovation

Lessons Learned From Flipping My First Home

Blog Contributor Commercial & Investment Real Estate, Establishing Your Business, Rental Properties, Residential Real Estate Leave a Comment

By Alex Craig Finally…I took the plunge. After nearly five years as a real estate agent, I flipped my first property. And gosh, did I learn some valuable lessons. As real estate agents, we have unique skills, knowledge, and access to opportunities for investment properties. Being an agent can provide an opportunity to earn in the investment world—from fix-and-flips to …

Woman uses tablet to view home listing

3 Reasons to Get Your Pricing Strategy Advisor Certification

Blog Contributor Classes & Education, Professional Development 10 Comments

By Alex Craig I recently became certified as a Pricing Strategy Advisor through the National Association of REALTORS®; something I’ve been meaning to do for nearly a year. Since I needed a few more continuing education credits, I decided to knock out two birds with one stone. If you’re not familiar with this certification, no problem. The PSA is a …

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4 Ways to Handle Real Estate’s Busy Summer Season

Blog Contributor Business Challenges 2 Comments

By Alex Craig It’s been a while since my last YPN Lounge post because I fell into the trap many of us are experiencing: the crazy busy spring and summer real estate season. At the core, I believe my failure was due to a lack of planning. I am personally looking at everything I do and I’m trying to prepare …

Stop Building Your Own Real Estate Brand—You’re Wasting Your Time and Money

Blog Contributor Uncategorized 21 Comments

By Alex Craig What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you. I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …