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The Ultimate List of Book Recommendations for Agents

Blog Contributor Establishing Your Business, Sales Tips & Techniques 1 Comment

By Brandon Doyle

I’m an avid reader and an author in addition to being a real estate professional. I know firsthand how influential books can be on a person’s life and career.

After much debate, I’ve come up with my top 10 book recommendations for real estate agents. These titles are in no particular order, but I hope my descriptions …

Top 5 Blogs for Boosting Business This Year

Erica Christoffer Establishing Your Business, Sales & Marketing Leave a Comment

  When it came to the YPN Lounge posts that received the most views and engagement in 2017, readers chose those that offer the most nitty-gritty business tips. These business-building articles share first-hand advice written by YPNers for YPNers. This peer-to-peer blog has been going strong since 2009, and as it enters its ninth year of existence, let’s look back …

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A Blog Post About Blogging

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

                  By Scott Newman So here’s where you currently stand: Everyone and their mother has been telling you to blog. They say, “it’s so important to connect with the potential clients in your market.” Or more generally, “put yourself out there!” Even asking, “Why aren’t you blogging already? You’re the best writer …

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Don’t Be Afraid to Reset and Start Over…

Blog Contributor Business Challenges, Professional Development Leave a Comment

By Chris Nichols I love the game of golf! Many lessons can be learned from the sport; and one was learned poignantly on Sunday at the Master’s in Augusta, Ga. Phil Mickelson was within striking distance of the lead in the final round when he was faced with a difficult decision due to an errant tee shot. The choice he …

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Being Unattached to the Outcome

Blog Contributor Business Challenges, Closing, Professional Development, Sales & Marketing, Working with Clients 5 Comments

By Dave Robison Ever had a buyer working with more than one agent? Ever had a seller who you spent a ton of time with, gave them your advice, and then they used a discounted service? Ever had a buyer who kept changing their mind or made offers on a lot of properties? I knew an agent who had a …

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Help Your Clients With Their Credit Scores: It Could Save Them $253/Month

Blog Contributor Financing & Credit, Helpful Tools, Homeownership Education & Counseling, Sales & Marketing Leave a Comment

By Marc Guzman We all know how important your credit score is when it comes to borrowing money for credit cards, auto loans and home loans.  But how many of us really take the time to educate our clients on the benefits of preparing their credit score before they buy a home? Buying a home can be very exciting and …

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Start Building Your Referral Network

Blog Contributor Business Challenges, communication, Helpful Tools, Managing Your Agents, Networking, Professional Development 1 Comment

By Scott Newman I often encounter other REALTORS® who see little to no value in developing relationships with their fellow agents, and it just baffles me every time!  We are in one of the most challenging real estate markets in U.S. history, not to mention we’re in an environment where rules and regulations change daily, which is only adding barriers …

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Mid-REALTOR® Crisis: Momma Said There’d Be Days Like This

Blog Contributor Being a REALTOR®, Business Challenges, Personal Fulfillment, Sales & Marketing Leave a Comment

By Toby Boyce It was a hot summer day in late July 2006 as I slipped down U.S. 23 to the Ohio Division of Real Estate testing center. I had made the jump into real estate without a safety net – quitting my job in higher education public relations and knowing that if I failed this test it would be …

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Why I Love Being on the Buyer’s Side in a Short Sale

Blog Contributor Business Challenges, Buyers, Sales & Marketing, Short Sales & Foreclosures 8 Comments

By TG Gallaudet Wait…I’m totally lying. Is there anything more painful? 🙂 It’s no mystery that short sales can be really tough because of all the variables involved: * Unclear timelines from the bank. * Undisclosed liens. * Back HOA expenses the bank won’t pay. * Non-straightforward buyer. * Inexperienced listing agent. * Cash contributions (increasingly more and more). * …