Caveat Emptor: Lessons Learned from Tax Season

Blog Contributor Advertising & Prospecting, Sales & Marketing Leave a Comment

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …

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You Can’t Pay for Experience

Blog Contributor Commitment to Excellence, Customer Service, Professional Development, Sales & Marketing 4 Comments

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can pay for an amazing website, for placement on Google, and even for leads, spending money will never prove that you have …

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How to Build A High Performance Real Estate Team

Blog Contributor Business Challenges, Managing Your Agents 9 Comments

By Dave Robison When I first got into this business, I was immediately struck by the enigma that is a real estate team. No matter how closely teams resemble one another on paper, real estate teams will always vary in terms of production. Take two teams of five agents each, and even though experience level or age or any of …

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Smart Marketing: Makes All the Difference

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing 5 Comments

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it.  What is going on?”  I …

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7 Offline Marketing Ideas (Part II)

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet sign on their car.  Get a nice and easy-to-read magnet for your car.  Heck, how else can someone tell you sell …

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Mid-REALTOR® Crisis: The Axe Effect

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …

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Growing Your Sphere & Business With Low Costs

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished. That first month …

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Video: Eliminating the Mystery Behind QR Codes

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology 1 Comment

By Stefanie Hahn What are QR codes? How can they work for my business? This video tutorial offers tips and suggestions for utilizing this hot new marketing tool. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.

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Five Must-Have Real Estate Tools

Blog Contributor Business Challenges, Establishing Your Business, New REALTOR®, Professional Development, Sales & Marketing, Technology & Social Media 5 Comments

By Dawn Miller If you’re a new REALTOR® or if you’ve been in business awhile and re-evaluate your budget every year, I am here to reassure you there are only five tools you need to start or maintain your real estate business. I’ve complied a short list of the must-have’s for those REALTORS® newer to the business who are questioning …