By Brooke Wolford
If you are reading this post and are still active in real estate, congratulations! You have survived a year of many challenges. You can pat yourself on the back remember how hard your worked. Feel a sense of accomplishment and embrace every challenge that was put in front of you.
We faced many challenges. We had good times and bad times. From all of it, I hoped you’ve learned something!
Now, let’s look ahead. Here are some things you should be doing in 2011:
Send out quarterly/yearly market updates to your clients. Market updates allow you to share accurate information based on factual data within your local area. I do this in an e-mail to my clients. Thank goodness for 10K Marketing’s “The Thing.” It’s one of my favorite tools to use to share local real estate information with clients.
If you read an article or hear a news story, share and comment on it. Post on Facebook, Twitter, or your blog. Use your expertise to expand or argue the story. It’s also a great way to combat negative media attention.
Share your own success stories. I came across a blog that had pictures of their clients in front of their new home they just closed on. I thought it was a pretty neat idea.
Take an active role in your location/state/national association. There are many committees within the associations that want input from people like you. Don’t be afraid to be a leader and contribute your view or expertise to the industry at large. Plus, you can learn a ton of things to help you become a better agent.
BLOG! Apparently it’s really cool to be a blogger. That’s if you do it right. There is a key to being successful. Being original is the most important. Incorporate pictures and video. Have you done a video blog yet? Look up Dale Chumbley here for a superb example. You can easily share local real estate information and put a face to your blog. I have yet to try this, but it’s mostly because I look like an idiot on camera.
Educate yourself. Don’t simply fulfill your CE requirements. Take courses to expand your knowledge. Obtain a designation.
Stay Positive! Like every year, there will be challenges. Keep your chin up. Being negative will not get you anywhere.
Brooke Wolford is a real estate practitioner with Edina Realty, Hastings, Minn. Follow her blog at adventuresinrookierealestate.com.