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By Stefanie Hahn I’ve been teaching quite a few Twitter classes lately. I’m not sure if it is because I continue to push Twitter as a social-media-piece-of-cake or if agents are just starting to come around to micro-blogging and the benefits it can bring to their business. I imagine it has more to do with the fact that they are …
By Dave Robison When the Focus is On Getting More Money: Recently, I talked to an agent who, unfortunately, didn’t quite know where their focus should be. It can be really tough to know. If more agents did, they would be selling a lot more homes. If you can learn these secrets, though, you could be consistently successful. As John …
By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …
By Brandon Rodriguez When I first became an agent just shy over 7 years ago, I was a novice and this dichotomy was not apparent to me. I was under the impression brokers were in charge. They gave you a desk space or office, nice decorated conference rooms, brochures, and you could even do desk duty for them. Not to …
By G. M. Filisko, contributing writer, HouseLogic Sellers have a lot of plates in the air during their home sale, and sometimes making their yard stand out is the plate that drops. Make sellers’ lawn-job easier with tips on landscaping for curb appeal from the June “Exterior Upgrades” package of articles now available at the REALTOR® Content Resource. Here are …
By Toby Boyce It was a quiet Monday night until the cell phone rang. My mother-in-law was on the other end, and five hours later my wife and I arrived in Cleveland – via Bellevue – and the Cleveland Clinic as my father-in-law was admitted. It would go without saying that we were scared, nervous, and extremely worried as we …
By Jonathan Osman Step 1: Find a buyer. In my market, the unemployment rate is 11.1 percent and the under-employment rate is around 16-20 percent. While a few years ago, one could conceivably purchase a house without a job; today, employment is essential. Step 2: Find the buyer a loan. As long as the buyer has a job, modest credit …
By Michelle Flaherty Having grown up in a family real estate business, I have seen my parents conduct themselves in certain ways. Now that I’m a REALTOR(R), I try to model their behavior as much as possible. In almost every instance, this has been invaluable to me – I’ve been able to use them as resources for uncharted situations and …
By Brian Copeland Anyone who knows my business knows I pride myself on strong counseling of all my clients prior to any signed documents. It’s the secret sauce of my business. This week, I messed up…bad! During the hustle and bustle of NAR Midyear, I had a remote buyer counseling session. I was so busy that I condensed the normal …
By Drew Burks Does Facebook Privacy have you concerned? Lately, it seems like everyone is concerned about their online privacy … … I can’t help but ask what are you hiding? As a real estate professional, I use social media sites to expand and grow my business first and foremost; therefore, I want my information to be found easily. In …
