By Toby Boyce I am the technology director for my office and have been doing a lot of teaching and developing new continuing education classes to assist those agents that are still struggling with technology and harnessing it to improve their business. To develop a sense of what was needed, I spent a lot of time talking to top-notch agents …
Engaging With Your Community: Become the Local Expert
By Laura Rubinchuk Blog for business. SEO on steroids. Tags, Meta Tags, video blogging, photo blogging, keywords and content…I could go on and on about all of the things we’re taught when we explore the online world as a lead generation method. Do you need to consider all of these things if you’re spending time on them as viable methods? …
Finding That Blogging Inspiration
By Jessica Hickok Nothing is more frustrating than when you can’t find the inspiration to update your social media statuses or knock out that blog post. I have spent many nights staring at a blank computer screen trying to search deep within myself to write something engaging for my blog readers. That’s because I’m a REALTOR®, not a writer. But …
10 Ways to Create Video Content for Your Real Estate Blog
By Drew Burks Video Marketing Attracts More Clients! With more than 2 billion videos viewed on YouTube each day, it’s obvious that video is HOT! So why aren’t more real estate pros using video marketing to attract quality home buyers & sellers to their business? Most REALTORS® tell me that they don’t know where to start or how to create …
RPAC and You
By Nobu Hata I’ve never had the stomach for the political end of things during my years in the real estate industry, and for those of you who know me well, my left-of-center views didn’t exactly mesh well with the political climate that has made up the bulk of my tenure. It was always my opinion that politics was best …
Networking to Benefit Your Life
By Brooke Wolford So, I have to be honest. I really didn’t get the gist of networking off the bat. I attended a couple of networking events, tweeted with some folks and simply tried to keep up. At first, it was a little much for me. I understood that maybe, if I exchanged a conversation and a business card, someone …
Hyper-Information and Real Estate
By Jason O’Neil In today’s day and age of hyper-competition and hyper-information, consumers are looking for substance and relevance. They are looking to buy but not be sold. But how is that possible? How does one buy if they aren’t sold? Bill Gates wrote in his 1999 (but still relevant) book Business @ the Speed of Thought, “The most meaningful …
Can a Video Replace the Handwritten Note?
By Jonathan Osman Will the handwritten note ever be replaced? I think that a personalized video message can do the trick. Here are a few tips, tricks, and examples of what not to do when sending a personalized message to a client. Software mentioned: Eyejot and Oovoo. Jonathan Osman is a broker and team leader of the Charlotte House Hunter …
Don’t Just ‘Wing It’
By Jeremy Williams When meeting with one of our top-producing REALTORS® today, the topics covered made me think about how often both seasoned agents and new agents try to “wing it” when it comes to their businesses. Taking this approach can lead to undue stress and burnout if not addressed quickly. It can lead to the question, “Why am I …
What Do You Do When Business is Slow?
By Laura Rubinchuk The real estate market is cyclical, we all know that. Busy in spring and fall, quiet during the winter and summer. At least that’s what my market usually looks like. This summer I found myself with a long list of “to-do’s” for those rainy days where I had some extra time. They range from things like checklists, …