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By Stefanie Hahn Agents will often ask me to check out their real estate website. They want to know how it looks, do I like it and are they doing it right? I love when I get to peek into an agent’s website and get a glimpse of what is important to them. Many agents opt for a template site …
By Kelly Reark I have been representing a buyer since June of this year when he made the decision to put in an offer on a short sale. We aren’t closed yet, and it has been a bumpy road. Our journey actually began in January of 2007, but who’s counting? There are many ways that this deal could die along …
By Toby Boyce I am the technology director for my office and have been doing a lot of teaching and developing new continuing education classes to assist those agents that are still struggling with technology and harnessing it to improve their business. To develop a sense of what was needed, I spent a lot of time talking to top-notch agents …
By Laura Rubinchuk Blog for business. SEO on steroids. Tags, Meta Tags, video blogging, photo blogging, keywords and content…I could go on and on about all of the things we’re taught when we explore the online world as a lead generation method. Do you need to consider all of these things if you’re spending time on them as viable methods? …
By Jessica Hickok Nothing is more frustrating than when you can’t find the inspiration to update your social media statuses or knock out that blog post. I have spent many nights staring at a blank computer screen trying to search deep within myself to write something engaging for my blog readers. That’s because I’m a REALTOR®, not a writer. But …
By Drew Burks Video Marketing Attracts More Clients! With more than 2 billion videos viewed on YouTube each day, it’s obvious that video is HOT! So why aren’t more real estate pros using video marketing to attract quality home buyers & sellers to their business? Most REALTORS® tell me that they don’t know where to start or how to create …
By Nobu Hata I’ve never had the stomach for the political end of things during my years in the real estate industry, and for those of you who know me well, my left-of-center views didn’t exactly mesh well with the political climate that has made up the bulk of my tenure. It was always my opinion that politics was best …
By Brooke Wolford So, I have to be honest. I really didn’t get the gist of networking off the bat. I attended a couple of networking events, tweeted with some folks and simply tried to keep up. At first, it was a little much for me. I understood that maybe, if I exchanged a conversation and a business card, someone …
By Jason O’Neil In today’s day and age of hyper-competition and hyper-information, consumers are looking for substance and relevance. They are looking to buy but not be sold. But how is that possible? How does one buy if they aren’t sold? Bill Gates wrote in his 1999 (but still relevant) book Business @ the Speed of Thought, “The most meaningful …
By Jonathan Osman Will the handwritten note ever be replaced? I think that a personalized video message can do the trick. Here are a few tips, tricks, and examples of what not to do when sending a personalized message to a client. Software mentioned: Eyejot and Oovoo. Jonathan Osman is a broker and team leader of the Charlotte House Hunter …
