Pocket Listings: An Ethical Conundrum

Blog Contributor Business Challenges, Code of Ethics, ethics Leave a Comment

By Dale Swanton

You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …

Real Estate With a Mission

Blog Contributor Being a REALTOR®, Community 1 Comment

By Kyle Malnati

I have handed keys to many people at real estate closings over my 15 year career, but my most memorable career experience happened last week. I was part of a group that gifted a house we built with our own blistered hands to a loving family of three.

This experience was part of my my first mission …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

What the Super Bowl in Atlanta Revealed About Social Media Magic

Blog Contributor Sales & Marketing, Social Media 1 Comment

By Lee Davenport

You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …

2018 YPN Cup participants.

Dayton REALTORS® YPN Built on Teamwork

Blog Contributor Young Pros in the Spotlight, YPN groups 1 Comment

By Erica Christoffer

Part two in a series featuring the 2018 YPN Network of the Year recipients.

Since forming in 2011, the Dayton Area Board of REALTORS® YPN in Dayton, Ohio, has continued to renew and reinvent its structure over the years, an effort that helped the group bring home the 2018 Network of the Year Award in the medium …

How to Deal When Your Plate is Full

Blog Contributor Business Challenges, Political Action & Involvement, Work/Life Balance 6 Comments

By Rebecca Donatelli

Closing sales, managing my team, serving on my association’s board of directors, working as YPN chair, hosting seminars, blogging about the industry—what a mouthful—and that’s not the half of it.

Selling real estate can be more than a full-time job, so tacking on other responsibilities may seem exhausting and overwhelming, especially when many of them are volunteered …

Think Spring With These Ideas To Grow Your YPN

Erica Christoffer Professional Development, Young Pros in the Spotlight, YPN groups 1 Comment

By Erica Christoffer

YPN leaders: As the spring market starts to heat up, you’re likely searching for ways to not only get your YPN members involved, but also support them in their businesses. So we’ve compiled a few event ideas from other YPN groups that will help you keep your YPN active, involved, and beneficial to your members.

1. Creative …

3 Tips for Hosting a Successful YPN Event

Blog Contributor Young Pros in the Spotlight, YPN Events 2 Comments

By Rebecca Donatelli

Let’s face it, as YPNers we are always looking for creative YPN event ideas. Getting members excited to get involved through fun and inspired events is a top priority on our annual YPN agenda. Last year I had the opportunity to travel to Chicago for the NAR YPN Leadership Retreat, where I was able to not only …

Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

Two professionals look at a computer.

Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …