Apply for the 2020 YPN Network of the Year Awards

Blog Contributor Young Pros in the Spotlight, YPN groups 1 Comment

By Erica Christoffer

Has your YPN made great strides over the past year despite the COVID-19 pandemic? Are you hosting events and education sessions in new and creative ways? Is your member engagement stronger than ever? We want to hear about it!

We’re just two short weeks away from this year’s Network of the Year deadline. We are accepting applications …

9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Build Your Business Through YPN Involvement

Blog Contributor Political Action & Involvement, Professional Development, YPN Events, YPN groups 1 Comment

By Erica Christoffer

Did you know there is no formal application process to start a Young Professionals Network? Nor is there a cost to join YPN.

YPN—an official program of the National Association of REALTORS®—is for those young at heart and young in the business. Its goal is to increase member engagement at the local, state, and national levels through …

The YPN Effect: Iron Sharpens Iron

Blog Contributor Political Action & Involvement, Young Pros in the Spotlight, YPN groups 3 Comments

By Rebecca Donatelli

Inspired.

Fall 2016: I had made it to the end of my first year in the real estate business. It was a solid first year, and I had earned the “Rookie of the Year” title at my brokerage. I was excited about my new venture, but still terrified nonetheless.

I’ll never forget it—I was tapped on the …

‘How I’m Responding to My Clients’ FAQs’

Blog Contributor Sellers, Working with Clients 1 Comment

By Matt Clements

No doubt, we’re operating under new conditions, helping clients buy, sell, and rent property during the COVID-19 pandemic. Some of the common questions you’re getting from customers and prospects might be the same as always, while others might be unique to today’s world. In the spirit collaboration, here’s how I’m answering the questions I frequently receive.

Q. …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

5 Ideas for Safe YPN Events During the Pandemic

Blog Contributor YPN Events Leave a Comment

By Erica Christoffer

Innovation has been the name of the game during the coronavirus pandemic. Real estate pros have been utilizing technology to continue serving clients while developing new safety protocols for safe in-person showings. But COVID-19 is still a major concern as several states are experiencing a significant resurgence in cases. Here are some creative ways YPN groups around …

Take the Implicit Bias Test

Blog Contributor Code of Ethics, Fair Housing 1 Comment

The National Association of REALTORS® has partnered with the Perception Institute to create a new 50-minute video called “Bias Override: Overcoming Barriers to Fair Housing,” which aims to help real estate professionals address unconscious prejudices and stereotypes in their daily business interactions. “Fair housing, equality, and inclusion are among NAR’s most cherished values,” says NAR President Vince Malta. “REALTORS® follow …

Update From the YPN Advisory Board’s May Meeting

Blog Contributor Political Action & Involvement, YPN Events, YPN News 2 Comments

By Rebecca Donatelli

The latest YPN Advisory Board meeting looked a little different as the annual REALTORS® Legislative Meetings in Washington, D.C.—led by the current National Association of REALTORS® Leadership Team—was shifted to a completely virtual conference in May due to the coronavirus pandemic.

Piper Knoll, the YPN Advisory Board’s current chair, led the virtual meeting and shared that 100% …

Digital Marketing in the Time of Coronavirus

Blog Contributor Technology & Social Media, Working with Clients 2 Comments

By Tina Kocak-Hodapp, Adwerx

People might be shutting their doors, but they’re opening their apps.

These are uncertain times, to say the least. Local and federal legislatures are responding daily to the spread of the coronavirus, and we’ve seen companies adjust their activity or close altogether. This is all causing a major shift in the workforce. Most business owners are …