Email Marketing Tips for Commercial Agents

Blog Contributor Advertising & Prospecting, Commercial & Investment Real Estate Leave a Comment

By Kyle Malnati This is an excerpt from my article that will appear in the 2018 spring issue of Commercial Connections, available in print and online May 28. Even though the internet, email, and social media allow you to communicate, they do not connect you with your clients. Talking “kneecap-to-kneecap” in a conference room and hammering out details over the …

Understand the Value of Social Listening

Blog Contributor Technology & Social Media Leave a Comment

By Erica Christoffer Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important. There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …

4 Tweaks to Grow Your Business

Blog Contributor Consumer, Networking Leave a Comment

By Lee Davenport This is part one in an ongoing series featuring top producers. Read part two featuring Rod Williams Read part three featuring Teresa Cowart Read part four featuring Christian Ross Jen Du Plessis is a top producer and in the 1 percent who have sold their methods to Salesforce. Yes, she’s that good. She has shared the stage …

How to Win the Deal in a Seller’s Market

Blog Contributor Buyers, Customer Service, Sales & Marketing Leave a Comment

By Drew Heasley Most markets are facing inventory shortages this time of year. There are simply too many buyers and not enough homes for sale. This requires buyer’s agents to get creative and aggressive in order to help their clients get the home they want. There are a lot of ways to get this done while retaining your professionalism. The …

Quiz: Is Your Follow-Up Broken?

Blog Contributor consumers, Working with Clients Leave a Comment

By Lee Davenport Have you ever heard the saying, “If it’s not broke, don’t fix it”? Yet, have you noticed that you don’t know what you don’t know? Perhaps a method or strategy (or lack there of) is broken, yet because we don’t know it, we leave things as they are. Using the poll option in Instagram Stories (which is …

It Takes More Than Irish Luck to Close a Real Estate Deal

Blog Contributor Sales & Marketing, Working with Clients Leave a Comment

By Samantha Jones Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms. But luck isn’t necessarily going to help you close a deal. In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …

5 Spring YPN Event Ideas

Erica Christoffer YPN Events, YPN groups Leave a Comment

By Erica Christoffer Can you feel it? Warmer days are moving in (pun intended), and the spring real estate season is starting to buzz. So, if you’re looking for ways to get your YPN members in gear for spring, here are five real-life event ideas from other YPN groups around the country that will encourage networking, community involvement, business development, …

3 Tech Benefits Helping New NAR Members Get Started

Blog Contributor Being a REALTOR®, Establishing Your Business, Technology & Social Media Leave a Comment

By NAR’s REALTOR Benefits® team You have many choices to make as a real estate professional—especially when it comes to investing in yourself and your new business. NAR’s REALTOR Benefits® Program is designed with you in mind, offering savings and unique offers on products and services just for REALTORS®. With more than 30 carefully selected partners, we have several specializing …

Key Tips to Give Your Website Curb Appeal

Blog Contributor Consumer, Technology & Social Media, website Leave a Comment

By Anita Clark There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal. As …

Enough is Enough: Time to Debunk 4 Myths About Real Estate Agents

Blog Contributor Being a Broker, Establishing Your Business, Working with Clients Leave a Comment

By Rebecca Donatelli Let’s face it, people tend to have a skewed perception of real estate agents. The way we are depicted on TV shows—even the way some people portray themselves on social media. You’d think we only live a life of luxury and glamour, with classy dinners, beautiful homes, and five-star reviews. This has allowed outsiders to develop a …