Couple renovating new house, sitting on ground planning bathroom

What Sellers Don’t Need to Fix Before Listing

Blog Contributor Sellers, Staging, Working with Clients 6 Comments

By Neil Goradia

Your clients want to sell their home for the most amount of money, and if they need to make repairs or updates, they want to ensure they recoup what they spend.

Welcome to my world.

I recently sold my house. I have to tell you, I was really stressed out. Turns out most people are stressed when …

Young professional recording selfie video in the street

The Power of Video: 5 Content Ideas

Blog Contributor Sales & Marketing, Technology & Social Media 2 Comments

By Tim and Julie Harris

The time for video marketing is now and here are some stats from Oberlo, a product sourcing app, to back this up:

There are 244.4 million (and growing) digital video viewers in the U.S. In 2022, it’s projected that 82% of global internet traffic will come from video streaming and downloads. Video marketers get 66% …

Smiling African American woman at her home office.

5 Things Agents Can Do During the Slow Season

Blog Contributor Business Challenges, Classes & Education, Uncategorized 1 Comment

By Alex Craig

My real estate market in Michigan is clearly defined by a busy season and a slow season. During the slow season, it can be hard for real estate agents to stay motivated and find ways to generate new business.

Every year, I see fewer and fewer people coming into the office from December to February. In fact, …

New and Improved Year, New and Improved Appraisals

Blog Contributor [Demographic-based grouping], Fair Housing, Sellers 1 Comment

By Lee Davenport

Happy 2022, real estate friends!

January is the perfect time to challenge yourself to see, stretch and grow your business.

Coach’s Challenge

This year I want to challenge everyone to identify and partner with real estate lenders and appraisers who actively use robust policies to prevent appraisal bias; and, in instances when appraisal bias may be discovered, …

Man fixing valve of bathtub at home

Does Home Maintenance Deter Millennials?

Blog Contributor Buyers, consumers, Customer Service, Homeownership Education & Counseling 2 Comments

By Barbara Ballinger

Millennials are buying houses—many for the first time—and in doing so they’re learning that houses require maintenance, which can often be pricey. These days, repairs can also be a challenge if the homeowners are not handy since contractors can be as scarce as the houses in some communities.

Puronics, a Livermore, Calif.-based company that develops pure water …

2022 goals in notebook

New Year, New Plan? 2 Indications It’s Time to Switch Things Up

Blog Contributor Business Challenges, Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport

There’s something about the start of the new year—even if we’re already a few weeks in—that makes it a motivating time to begin new initiatives, goals, and schedules.

But is it really necessary?

Here are two considerations to help you identify if it’s time to switch things up in 2022.

1. Did you have a seemingly good …

3 Reasons the Real Estate Market Could Change in 2022

Blog Contributor Buyers, Mortgage Financing, real estate, Sales & Marketing, Working with Clients 5 Comments

By Hazel Emlen

As we roll into the new year, one of the hottest topics nationwide continues to be the real estate market. It’s no surprise since 2020 and 2021 proved to be record-breaking years for real estate! Most people in the industry have been the busiest they’ve ever been.

In describing the last two years, the word that comes …

Young professional woman sitting on coach in high-end apartment.

Renting and Buying: New Trends Emerge Among High-Earning Millennials

Blog Contributor Buyers, Working with Clients 2 Comments

By Barbara Ballinger

Many millennials are ready to buy a single-family home and all it entails, but some found themselves shut out of the market over the past year, according to a recent analysis of 5.9 million rental applications conducted by RentCafe, a national Internet listing service that helps renters find apartments and houses.

After not being able to purchase …

Realtor shows a couple a home.

Millennial Movement in the Market

Blog Contributor Buyers, Working with Clients Leave a Comment

By Rogers Healy

There’s a new generation ruling the housing market and it’s no longer the baby boomers. Forbes reports that about half of home buyers are under the age of 36, and about half of sellers are under the age of 41. And, according to the National Association of REALTORS® 2021 Profiles of Home Buyers and Sellers, the median …

Coach Yourself to a Better New Year With 7 Key Questions

Blog Contributor Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport

There is an uptick happening.

As this year comes to a close, I have been connecting with new clients who want to be coached as real estate agents because they’re tired of being stuck in their business.

They are stuck because they know what to do but just aren’t doing it. For example, many of the agents …