Charlie Allred
By Charlie Allred
What if every time you posted something online, you thought about providing the most value to the person looking for that information? How would your online presence change? My guess is that it would become more focused.
You have an area of expertise, right? The Internet and your potential clients online don’t know that unless you tell them. Your website and/or blog should be your way of telling these potential clients what you are doing in real life.
For example, instead of writing about Mesa, Ariz., write about a specific neighborhood in Mesa. Or you can talk about upcoming events in that specific neighborhood. If you are very specific, your content is much more likely to show up in organic search results.
Credit: ariadna, 2013. Morguefile
When planning your blog posts, think about the buying cycle for your area and try to publish content based on readers’ needs. Ask yourself what community information you can provide your potential client to add real value.
Real estate is all about the community. Find out what community or neighborhood information a potential buyer might seek, then provide it in an easy-to-read, and digestible format on your blog.
A couple of examples from my blog:
- Area information for people who are thinking about moving to Arizona
- Community information about the districts of Old Town Scottsdale
- Real estate information about Old Town Scottsdale homes
The myth in real estate is that you might miss out on sales if you specialize in one neighborhood. But I suggest that you find a niche, dominate it, and then move on to another niche. Writing an article about one specific neighborhood doesn’t mean that next week you can’t write about the adjacent neighborhood. Eventually, you can write an article on each of the neighborhoods in which you specialize. And that’s the real value for your readers (and potential clients).
Charlie Allred is a Phoenix-based designated broker for Secure Real Estate and author of the book “Pinnable Real Estate: Pinterest for Real Estate Agents.” She is a Pinterest expert coaching agents on how to gain more leads, followers, and clients by using Pinterest. Learn more at her blog: www.PinnableRealEstate.com.
Comments 3
Great advice and we have certainly focused our information sharing on social media.
Couldn’t agree more, Charlie. A niche strategy makes sense on so many levels…not only does it improve SEO results, but a laser focus on a particular group of clients helps you concentrate on THEIR questions and concerns. What better way to develop your expertise and provide superior customer service?
Thanks Shahin & Julie!