By Anita Clark
Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work.
If you have created a masterpiece you know buyers and sellers will love, used killer graphics to convey your message, have shared the article all over the web, yet traffic is still lagging, there is an easy way to help increase both exposure and traffic. Promote your content on CoPromote. It is a social sharing site well suited for both novice and advanced real estate bloggers.
They have both a free service and paid options. The free version allows you to promote (they call it boost) one piece of content at a time. The three pay plans are Pro, Premium, and Max, which all allow you to promote as many pieces of content concurrently as you wish. You also get an extra 200,000 to 1.5 million points per month (depending on your plan).
Basically, you share your article via social media then boost that content so others on CoPromote can see your article and share it with their online audiences. In-turn, you need to share content created by others to keep your “points” high enough so others can share your content. You gain points each time you share content with your followers on Facebook, Instagram, Tumblr, Twitter, and YouTube. The number of points you receive is based on the number of followers you have on the social media site you share to.
What’s the value of this approach? Let’s say you live in a military community. You know our servicemen and women periodically move to bases in other locales. If you have created an article about military relocation tips that is shared on CoPromote by another agent in another locale to their followers, it could result in a future buyer if that consumer happens to be moving to your military community and sees your content on that agents Facebook feed, Instagram page, YouTube channel, etc. Even if the share does not result in future biz, you get a whole lot more brand exposure, with minimal effort expended.
You have the options of following other co-promoters (so you know when they have shared new content that you can share), sending invites to friends and colleagues, and can choose from a wide range of topics you want to see on a regular basis. It is a give-and-take system that rewards and encourages you to share quality articles.
It works! Give the free option a spin. You have nothing to lose. Watch your articles gain traction via shares that help push your content to the far reaches of the Web. If that does not sell you on giving it a spin, the links are currently do-follow for all the link junkies out there.
Anita Clark is a residential real estate agent with Coldwell Banker SSK, REALTORSÆ, in Houston County, Georgia. She is from Coventry, England, is a retired military spouse, and has been assisting buyers, investors, and sellers in middle GA since 2007. Connect with Anita on Facebook, Google+, LinkedIn, Twitter, Pinterest, YouTube, or on her Warner Robins Real Estate Blog.