By Dolores Esanu
Recently, I’ve noticed quite a few business professionals engaging in “Klout.” Klout is a program that rates your sphere of influence within the social media world, with a score of 1 being lowest and 100 being the highest. Through Klout, companies offers perks for those who attain higher scores. For example, American Airlines offers upgrades and Moo.com offers free business cards. The idea behind it is the higher your score, the more influential you are online, therefore companies give you perks in the hopes you’ll share their content or give them a plug in your social media channels.
I read an article recently about a gentlemen who was asked to put his Klout score on his resume. Is that necessary? Are his years of experience and resume not enough for the position? It makes me wonder if sooner or later, buyers and sellers will be asking for this number. Buyers are looking online for homes now more than ever. Statistics show more than 80 percent will look online before calling an agent.
Will Klout be a number that the average buyer/seller considers before hiring you? Maybe not now, there’s a possibility in the future that this number will be used as a measure of experience. Food for thought.
I know my Klout score. Do you know yours?