7 Reasons My First Instagram Influencer Event Was a Failure

Blog Contributor Sales & Marketing, Technology & Social Media 7 Comments

By Joy Bender

I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing.

This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …

Understand the Value of Social Listening

Blog Contributor Technology & Social Media Leave a Comment

By Erica Christoffer

Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important.

There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …

3 Tech Benefits Helping New NAR Members Get Started

Blog Contributor Being a REALTOR®, Establishing Your Business, Technology & Social Media Leave a Comment

By NAR’s REALTOR Benefits® team

You have many choices to make as a real estate professional—especially when it comes to investing in yourself and your new business. NAR’s REALTOR Benefits® Program is designed with you in mind, offering savings and unique offers on products and services just for REALTORS®. With more than 30 carefully selected partners, we have several specializing …

Key Tips to Give Your Website Curb Appeal

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By Anita Clark

There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal.

As …

Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …

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A Hack to Help Your Marketing Grab More Attention

Blog Contributor Consumer, Outreach, Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end up directly in the trash? How about some help writing  social media posts that your followers will actually read? Then you …

How to Promote Your Real Estate Blog

Blog Contributor Establishing Your Business, Technology & Social Media 4 Comments

By Anita Clark

Finding it difficult to make an impact with your real estate blog? In this industry, half the battle is making sure that your traffic is actually relevant. Use these guidelines below to do exactly that, then take a look at this extended guide to creating and promoting real estate content.

The last thing you want your blog …

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Why You’re Not Generating Leads From Instagram

Blog Contributor Marketing, Sales & Marketing, Social Media, Technology & Social Media 3 Comments

By Lee Davenport

Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network?

“Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration.

Not so fast, friend! Check out this short video to see if you are …

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Mess-Free Social Media: Don’t Get Blocked

Blog Contributor Outreach, Sales & Marketing, Social Media, Technology & Social Media Leave a Comment

By Lee Davenport

I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.

Keep social media from messing up your business so that orange …

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Design a Social Media Post in Less Than 5 Minutes

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”

Dr. Lee’s response: You are over-spending your time on creating social media posts for …