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How to Keep Personal Data Safe on Vacation

Blog Contributor Security, Technology Leave a Comment

By Burton Kelso

Winter is approaching, which tends to be a slower season in the real estate industry—a perfect time to take a vacation. Vacations are an exciting, happy time for you to get away and tune out the everyday worries of your day-to-day work and home routine. Before you head out for a day trip, stateside vacation, or international …

Woman with smart phone at airport

How to Protect Computers, Smartphones, and Other Devices When You Travel

Blog Contributor Security, Technology 1 Comment

By Burton Kelso

Summer is here, and with it comes day trips and extended vacations. For real estate professionals, tech gadgets are part of your everyday life to keep in touch with clients, which means if you travel, you’re bound to take devices like smartphones, laptops, tablets, e-readers, and digital cameras with you. I’m sure one of your worst nightmares …

How To Protect Your Privacy on Clubhouse

Blog Contributor Data Privacy & Security, Social Media, Technology 1 Comment

By Burton Kelso

If you are active on social media, you have probably heard about the new social network Clubhouse. If not, real estate coach Lee Davenport wrote all about Clubhouse and how useful it is for agents and brokers in her latest YPN Lounge post. Any time a new social media app appears on the scene, there are always …

A New Amazon Feature That Could Help Generate Leads

Blog Contributor Establishing Your Business, Helpful Tools, Sales & Marketing, Sales Tips & Techniques, Technology 5 Comments

By Lee Davenport

Are you looking for new and inexpensive ways to generate leads in a socially distant world?

What if I told you I know of a new tool that will actually pay you to generate leads?

Y’all (when I get excited my southern twang comes out), Amazon has a new feature called Explore that I believe can add …

Tips for Being Cyber Smart

Blog Contributor Identity Theft, Technology 1 Comment

With more real estate professionals working from home than ever, it’s essential to safeguard computers, smartphones, and even smart-home devices against cyber-attacks. Any device or appliance that uses an internet connection can be a target for hackers and a backdoor into your business’s private data, according to CyberPolicy®, a cyber insurance marketplace and a REALTOR Benefits® Program partner. Cyber-attacks against …

9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

How to Keep Your Real Estate Business Secure While Working From Home

Blog Contributor Data Privacy & Security, Safety, Technology 3 Comments

By Amber Bachman

Real estate never stops. COVID-19 has slowed things down a bit, but it hasn’t stopped the housing market. Right now, millions of people all across the country are telecommuting while they shelter-in-place; real estate practitioners and their clients are no different. Now that the American workforce is getting comfortable with their work-from-home orders, it is crucial to …

Best SEO Practices for Real Estate Agents

Blog Contributor Technology 2 Comments

By Anita Clark

Real estate agents are always vying for the top spot on Google in their area but are quickly squashed by the big guys – Zillow, Trulia, Redfin, etc. They have bigger marketing budgets, faster websites, professional marketing and SEO teams, and every detail of a listing covered. How can your average real estate agent not just survive …

One Tool That May Save Listing Agents’ Business in the Age of COVID-19

Blog Contributor Business Challenges, Technology 2 Comments

By Lee Davenport

Is your real estate sales business ready for the changes—whether short or long term—that coronavirus is bringing to the real estate industry?

The Center for Disease Control and Prevention is urging people to work from home if they can. But articles that discuss what life will be like working remotely don’t get to the heart of what …