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3 Ways to Deal With Unrealistic Sellers on Pricing

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Sellers 13 Comments

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do? Many agents will say, “Sure! Let’s list it at your …

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Hey Home Owners, Leave the Hard Work to Us!

Blog Contributor Sales & Marketing, Sellers, Technology 6 Comments

By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites. With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners …

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Did You Hear the One About the Agent Who Sold that Home…?

Blog Contributor Code of Ethics, Sales & Marketing, Sellers 15 Comments

By Dave Robison Sometimes selling is complicated. Sometimes, a home can sit for weeks, months, even years before there’s so much as a bite. But with the right knowledge and dialogue, selling a home can be as easy as telling a buyer’s agent one simple thing. In 2011, I wrote a post about the power of one sentence to attract …

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Prescreening for Business: How to Handle a Customer Who Grills You

Blog Contributor Business Challenges, Commitment to Excellence, Personal Fulfillment, Professional Development, Sales & Marketing, Sellers 2 Comments

By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a list of questions to use for a “prescreening” of potential REALTORS®, I really perk up. Despite what some may think, the …

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High Maintenance Clients With Unrealistic Listing Price?

Blog Contributor Business Challenges, Sales & Marketing, Sellers Leave a Comment

              By Dave Robison The problem client: That’s what an agent said to me over a year ago.  “Dave, this client calls me a lot and is really high maintenance.  Her listing price is unrealistic, we should just drop her listing.”  This agent was selling 40 listings a year.  He should know exactly what …

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Protect Yourself Down the Road with Disclosure

Blog Contributor Business Challenges, communication, ethics, Hazard & Disclosures, Professional Development, Sales & Marketing, Sellers 2 Comments

By Jennifer Klein When in doubt, it’s best to disclose. Protect your sellers’ best interest with this advice: Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property management. Connect with Jen at RosevilleAndRocklin.com, JenKlein.com, and @JenKleinSac.

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Keep that Sign in the Ground

Blog Contributor Business Challenges, Helpful Tools, Seller Financing, Sellers, Short Sales & Foreclosures Leave a Comment

By Cory Brewer Last summer, an agent in my office took on a listing with high hopes…the market in this particular neighborhood was moving fast and prices seemed to be pretty stable.  Unfortunately, though, by the time the clients were ready to hit the market, some of the neighboring comps had slashed prices (assumably to try and get sold before …

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‘Mr. Seller, Tear Down That Wall!’

Blog Contributor Business Challenges, Sales & Marketing, Sellers 3 Comments

By Brandon Rodriguez Barriers are never good when selling a house.  I know that all the good agents know this and have instructed to their clients the harm this can cause.  However, the barriers are still up. One weekend, I scheduled property to show for a client.  The list was ready and the phone calls to our Centralized Showing System …

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Sometimes It’s Just Not Worth It

Blog Contributor Business Challenges, Sellers 3 Comments

By Jeremy Williams I have heard other real estate practitioners say, “If you don’t take the listing, someone else will end up listing the home, selling it and making a commission.” I recently fell into that mindset and regretfully so. After months of actively marketing a property using both my time and money, the seller pulled their listing agreement saying …

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Three Ways to Convince Your Seller that ‘Less is More’

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Sellers 2 Comments

By Susan Brown Helping a seller get their home market-ready can be stressful.  Appearance needs to be addressed.  Collectibles are lovely, but don’t have the same meaning to a prospective buyer.  As the listing REALTOR®, you want to ask the home owner to declutter in a diplomatic way. 1. Use a Home-Stager.  We offer this service as part of our …