Resolve to Stop Losing Listings

Blog Contributor Consumer, Sales & Marketing, Sellers Leave a Comment

By Lee Davenport

Listing Leader — Is this title on your New Year’s resolution list? How about on your business plan for this year? I’m here to tell you, that you can make it happen. Here are four considerations to help, but only if you’re willing to subscribe to the notion of “out with the old, in with the new.”

7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman

Is your listing presentation working for you? Are you getting as many listings as you want?

If the answer is “no,” then it may be time to craft a better sales story.

According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

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Dealing With Unrealistic Sellers

Blog Contributor Code of Ethics, Mark-to-Market, Professional Development, Sales & Marketing, Sellers 7 Comments

By Scott Newman The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic. So your client is turning into a “sellerzilla.” What do you do when your relationship with the client is on the line, but you need to get your point across?  Read …

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3 Ways to Deal With Unrealistic Sellers on Pricing

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Sellers 13 Comments

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do? Many agents will say, “Sure! Let’s list it at your …

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Hey Home Owners, Leave the Hard Work to Us!

Blog Contributor Sales & Marketing, Sellers, Technology 6 Comments

By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites. With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners …

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Did You Hear the One About the Agent Who Sold that Home…?

Blog Contributor Code of Ethics, Sales & Marketing, Sellers 15 Comments

By Dave Robison Sometimes selling is complicated. Sometimes, a home can sit for weeks, months, even years before there’s so much as a bite. But with the right knowledge and dialogue, selling a home can be as easy as telling a buyer’s agent one simple thing. In 2011, I wrote a post about the power of one sentence to attract …

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Prescreening for Business: How to Handle a Customer Who Grills You

Blog Contributor Business Challenges, Commitment to Excellence, Personal Fulfillment, Professional Development, Sales & Marketing, Sellers 2 Comments

By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a list of questions to use for a “prescreening” of potential REALTORS®, I really perk up. Despite what some may think, the …

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High Maintenance Clients With Unrealistic Listing Price?

Blog Contributor Business Challenges, Sales & Marketing, Sellers Leave a Comment

              By Dave Robison The problem client: That’s what an agent said to me over a year ago.  “Dave, this client calls me a lot and is really high maintenance.  Her listing price is unrealistic, we should just drop her listing.”  This agent was selling 40 listings a year.  He should know exactly what …

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Protect Yourself Down the Road with Disclosure

Blog Contributor Business Challenges, communication, ethics, Hazard & Disclosures, Professional Development, Sales & Marketing, Sellers 2 Comments

By Jennifer Klein When in doubt, it’s best to disclose. Protect your sellers’ best interest with this advice: Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property management. Connect with Jen at RosevilleAndRocklin.com, JenKlein.com, and @JenKleinSac.

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Keep that Sign in the Ground

Blog Contributor Business Challenges, Helpful Tools, Seller Financing, Sellers, Short Sales & Foreclosures Leave a Comment

By Cory Brewer Last summer, an agent in my office took on a listing with high hopes…the market in this particular neighborhood was moving fast and prices seemed to be pretty stable.  Unfortunately, though, by the time the clients were ready to hit the market, some of the neighboring comps had slashed prices (assumably to try and get sold before …