Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

Two professionals look at a computer.

Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …

7 Tips for Promoting Real Estate in 2019

Blog Contributor Business Challenges, Sales Tips & Techniques 5 Comments

By Anita Clark

Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small …

Questions to Ask When You Want to Generate More Business

Blog Contributor Business Challenges, Sales Tips & Techniques 2 Comments

By Lee Davenport

What are you learning that’s new? If you are stuck in the loop of your daily grind, then consider the beginning of the year as a perfect time to shake up the doldrums with something that will grow your business.

But how do you know what you don’t know? Reflect on these questions to help:

Lead Generation …

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5 Tips to Help Sellers Navigate Multiple Offers

Blog Contributor Sales & Marketing, Sales Tips & Techniques 2 Comments

By Samantha Jones

Autumn is all about embracing change, such as the falling temperatures, pumpkin-spice everything, and shifting markets.

While inventory levels fluctuate around the country, it’s still common to receive multiple offers on listings in many areas. Serving as a trusted resource with proper advice for your sellers is just as important heading towards the holidays than ever.

On …

Sarah shows her commitment to professionalism.

Better Than Instafamous: Q&A With Instagrammer Sarah Johnston

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques, Social Media 2 Comments

By Lee Davenport

Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …

How to Win a Multiple-Offer Situation for Your Buyers

Blog Contributor Business Challenges, Closing, Sales Tips & Techniques 9 Comments

By Samantha Jones

Multiple offers are the elephant in the room in today’s market. Let’s be honest, it’s a dog eat dog world out there. The majority of real estate markets are moving at supersonic speed. Forget Keeping Up with the Kardashians, we’re striving to keep up with the market. We want to give our buyers an edge over the …

Photo of a man reading on a bench near a lake.

The Ultimate List of Book Recommendations for Agents

Blog Contributor Establishing Your Business, Sales Tips & Techniques 1 Comment

By Brandon Doyle

I’m an avid reader and an author in addition to being a real estate professional. I know firsthand how influential books can be on a person’s life and career.

After much debate, I’ve come up with my top 10 book recommendations for real estate agents. These titles are in no particular order, but I hope my descriptions …

Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 5 Comments

By Joy Bender

With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy.

To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig

My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win.

That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …