Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 2 Comments

By Joy Bender With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy. To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …

5 Ways to Make Your Social Media Posts Shareable

Blog Contributor Consumer, Sales Tips & Techniques, Social Media Leave a Comment

By Brandon Doyle Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not realize is that your social media posts may only be reaching 12 percent of them, according to Facebook. Why does this …

7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

The Reality of Real Estate Success

Blog Contributor Establishing Your Business, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients Leave a Comment

By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …

Work Smarter With Buyers, Not Harder

Blog Contributor Being a REALTOR®, Buyers, Classes & Education, Customer Service, Professional Development, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients, YPN Events Leave a Comment

If you’re looking for yet another reason to attend the REALTORS® Legislative Meetings & Trade Expo in D.C., this is it. YPNers are being offered an exclusive rate of just $49 for the two-day ABR® designation course (Accredited Buyer Representative) taught by national trainers Adorna and Jenna Carroll. The course will be held Monday and Tuesday, May 9 and 10, …

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Making the Most of Your Open House (Downtime)

Blog Contributor Open Houses, Professional Development, Sales & Marketing, Sales Tips & Techniques 16 Comments

By Lynn Minnick You’ve done all the prep work for a successful open house event: Every online venue has your open house details posted, signs are up, packets for buyers and potential sellers are prepped, the music is picked out, refreshments at the ready, you’ve thought about what questions buyers are going to ask, and you’re ready for them to …

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Juicing Up Your Listing Presentation

Blog Contributor communication, Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques, Technology & Social Media Leave a Comment

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1.      Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …

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Get Creative with Your Listings

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques 6 Comments

By Lynn Minnick I’ve been marketing the crazy out of a high-end listing.  (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?)  This is easily the hardest I’ve ever worked to sell a listing.  In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …

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Help Sellers Prepare to List with 5 Free Tips

Blog Contributor Helpful Tools, Sales Tips & Techniques 1 Comment

By G. M. Filisko, contributing writer, HouseLogic In today’s market, cleaning a house about to be listed isn’t enough to cop a higher sales price. To boost your listing’s appeal, share the free “Pricing and Prep that Sells Your Home” article package from the REALTOR® Content Resource. Just two of the tips you’ll find there: 1. Have a home inspection. …