Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Rebecca Donatelli Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …
By Samantha Jones Autumn is all about embracing change, such as the falling temperatures, pumpkin-spice everything, and shifting markets. While inventory levels fluctuate around the country, it’s still common to receive multiple offers on listings in many areas. Serving as a trusted resource with proper advice for your sellers is just as important heading towards the holidays than ever. On …
By Dale Swanton It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …
By Lee Davenport Today’s post features Toronto’s savvy and stylish @realestateinstillettos, Nikki Singh. She is a real estate broker and a popular career and brand blogger. I did a Q&A with Nikki to learn what keeps per motivated in her career. Learn with she had to say and gain some take-aways with my commentary in “Lee’s Coaching Playbook” following each …
By Joy Bender I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing. This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …
By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …
By Lee Davenport Today’s post features the determined and inspiring Rod Williams. What makes Rod a top producer? Rod is ranked number two overall in his brokerage firm, Solid Source Real Estate Companies, out of approximately 1,700 agents (his third consecutive year in the top three). Yes, Rod is in the top 5 percent for the entire metro Atlanta REALTORS® …
By Drew Heasley Most markets are facing inventory shortages this time of year. There are simply too many buyers and not enough homes for sale. This requires buyer’s agents to get creative and aggressive in order to help their clients get the home they want. There are a lot of ways to get this done while retaining your professionalism. The …
By Samantha Jones Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms. But luck isn’t necessarily going to help you close a deal. In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …
By Rebecca Donatelli
It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date.
The world we live in today is a digital one, …
