Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Jeremy Williams I had lunch last week with a friend from church at a quaint diner called Country Roads in Conroe, Texas. When looking at the menu, my friend suggested ordering off menu. Usually I am not the type to do this, but I was intrigued when he mentioned chicken fried meatloaf. It sounded dangerously good and definitely outside …
By Heather Soldonia More scary than mummies, black cats, or cobwebs is the looming question: Has the real estate market bottomed out? We REALTORS® have been asking Congress “Trick or Treat? … Please come up with some creative ways to revive the real estate market. Pretty please?” When Forbes reported the 10 worst real estate markets of 2009, eight were …
By Michelle Flaherty Does anyone else miss working with people who want to buy AND sell? In a market marked by bank sales, short sales, and first-time home buyers, it’s easy to lose sight of what lies beyond this year’s surplus of single-sided clients. The year 2009 was without a doubt the year of the first-time home buyer. Already, …
By Jeremy Williams What would happen if you ordered a cheeseburger at a fast food restaurant, and in ordering asked to hold the cheese? What reaction would you expect when you pulled up to the window to pay? The reaction would most likely be confusion because the restaurant’s expectation is that when you order a cheeseburger from the menu that …
By Dan Iampieri Real Estate Agent 1.0 takes any listing at any price and then spends their time working on a price reduction. Real Estate Agent 2.0 prices listings at market value, only take saleable listing and always tell sellers the truth about price. Real Estate Agent 1.0 has no marketing plan. Unless, it is a plan to put a …
By Drew Burks Facebook, Twitter, YouTube, and Blogging … I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?” The answer is YES! I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over …
By Kelly Reark According to NAR’s Home Buyer and Seller Survey, the median age for REALTORS® is 54, while the median age for first-time home buyers is 30. The median age for a repeat buyer was only 47. The “average” real estate professional is likely not as keen on technology and gadgetry as we are. Nor do they adjust to …
By Heather Soldonia It is rare to see such an example of REALTORS® and home builders working together, but both National Association of REALTORS® (NAR) and the National Association of Home Builders (NAHB) are both rallying for an extension of the first-time home buyers’ tax credit. Though the tax credit has served to stimulate both the existing home sales market …
By Susan Brown Helping a seller get their home market-ready can be stressful. Appearance needs to be addressed. Collectibles are lovely, but don’t have the same meaning to a prospective buyer. As the listing REALTOR®, you want to ask the home owner to declutter in a diplomatic way. 1. Use a Home-Stager. We offer this service as part of our …
By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …
