Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
When it came to the YPN Lounge posts that received the most views and engagement in 2017, readers chose those that offer the most nitty-gritty business tips. These business-building articles share first-hand advice written by YPNers for YPNers. This peer-to-peer blog has been going strong since 2009, and as it enters its ninth year of existence, let’s look back …
By David Hakimi
This article is part two in a two-part series on how to sell newly-constructed homes. Read part one here.
In my last post, I discussed the buyer’s agent’s duties in a new construction transaction and the sales process. Now I’d like to touch on hurdles clients may face buying new construction, as well as contracts, financing, …
By Lee Davenport
I love a good challenge that helps me work smarter in my business. How about you? Well, as the New Year approaches, I’m challenging you to go beyond “going for broke” and “go for unbroke.” No more feast or famine. Stop involuntary income roller coaster rides. Make 2018 your best year yet!
If you are a veteran …
By David Hakimi
This article is part one in a two-part series on how to sell newly-constructed homes. Read part two here.
It’s no secret that the housing market has fully rebounded over the past eight years and is now experiencing tremendous growth. In fact, demand in many major metropolitan markets has clearly outpaced supply. In numerous cities, builders have been …
By Lee Davenport
Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network?
“Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration.
Not so fast, friend! Check out this short video to see if you are …
By Lee Davenport
I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.
Keep social media from messing up your business so that orange …
By Drew Heasley
If you’re a buyer’s agents in competitive markets like ours here in the suburbs of Philadelphia, then there are a lot of reasons you will need to be extra sharp to win your clients the home of their dreams. But your buyer’s dream home is probably identical to other buyers’ ideal home. The features that draw your …
By Lee Davenport
Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”
Dr. Lee’s response: You are over-spending your time on creating social media posts for …
By Lee Davenport
When you need to look something up, what do you do? Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …
By Lee Davenport
One hundred and seventy-five houses.
He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my!
I hope you have never shown that many houses to a looky-loo—someone who is not prepared to buy for one to five years out, or longer. But …
