Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Lee Davenport
Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network?
“Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration.
Not so fast, friend! Check out this short video to see if you are …
By Lee Davenport
I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.
Keep social media from messing up your business so that orange …
By Drew Heasley
If you’re a buyer’s agents in competitive markets like ours here in the suburbs of Philadelphia, then there are a lot of reasons you will need to be extra sharp to win your clients the home of their dreams. But your buyer’s dream home is probably identical to other buyers’ ideal home. The features that draw your …
By Lee Davenport
Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”
Dr. Lee’s response: You are over-spending your time on creating social media posts for …
By Lee Davenport
When you need to look something up, what do you do? Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …
By Lee Davenport
One hundred and seventy-five houses.
He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my!
I hope you have never shown that many houses to a looky-loo—someone who is not prepared to buy for one to five years out, or longer. But …
By Alexis Craig
We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert.
Instead of running around every day chasing prospects, being rejected, or being hung up on …
By James Vasquez
If you’re like most real estate agents, you probably source deals for your clients who are looking for fixer uppers or rental property using only one tool, your local multiple listing service (MLS); ours is San Antonio Board of REALTORS® MLS. When I first got started in real estate seven years ago, I fell into the same …
By Alexis Craig
For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a lead acquisition and growth strategy.
I initially expected cold calling to be a large waste of my time. I believed all …
By Anita Clark
It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.
It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …
