Conference Recap: Brimming With Ideas

Blog Contributor Leadership, NAR Annual Conference and Expo, Professional Development, realtors 1 Comment

By John Blom During the four days I spent in San Diego attending the REALTORS® Conference & Expo, I sat in on classes, attended committee meetings, heard forum presentations on emerging technology, and met a wide range of really cool people in our industry. I’ve been writing a YPN Lounge series about my experience as the incoming president for my …

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REALTOR® Recruiting and Retention: The Non-MLS Value Proposition

Blog Contributor Being a REALTOR®, Political Action & Involvement, realtors, Transaction Procedures & Fees 2 Comments

By Sam DeBord Compulsion is the crutch that lulls our organization’s recruiting and retention capabilities to sleep. When real estate licensees are compelled to be members of a REALTOR® association because of their need for MLS services, we often fail to aggressively sell them on the broad spectrum of REALTOR® benefits, most of which lie outside of the MLS sphere. …

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The REALTOR® Value Proposition: Do You Have an Elevator Pitch?

Blog Contributor Helpful Tools, NAR, Professional Development, realtors, Sales & Marketing 5 Comments

By Sam DeBord This week I’m in Washington, D.C., for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding the value proposition for the REALTOR® brand. From a communications audit at our local board to a state/NAR combined idea building …