10 Questions to Help Make a Name in Real Estate

Blog Contributor Advertising & Prospecting, Establishing Your Business, Marketing, Professional Development Leave a Comment

By Lee Davenport

If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency.

Here’s what Radford …

Not All Email Addresses Are Created Equal

Blog Contributor Establishing Your Business, Professional Development, realtor.com, Sales & Marketing, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Nico Hohman

There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting.

But one of the most important decisions you need …

#Y4YPN From a Passionate Affiliate

Blog Contributor Establishing Your Business, Professional Development, Young Pros in the Spotlight, YPN Events 2 Comments

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Colin Roe started in the real estate business at the ripe age of 17 years old as an administrative coordinator for his cousin’s brokerage. Today, this Placer County, Calif., resident is a passionate YPN affiliate partner as a sales rep …

Work Smarter With Buyers, Not Harder

Blog Contributor Being a REALTOR®, Buyers, Classes & Education, Customer Service, Professional Development, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients, YPN Events Leave a Comment

If you’re looking for yet another reason to attend the REALTORS® Legislative Meetings & Trade Expo in D.C., this is it. YPNers are being offered an exclusive rate of just $49 for the two-day ABR® designation course (Accredited Buyer Representative) taught by national trainers Adorna and Jenna Carroll. The course will be held Monday and Tuesday, May 9 and 10, …

Build a Real Estate Business, Not a Job

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Ryan Fitzgerald

Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life?

For some, the answer might be “yes.” For me, the answer is easy: “No.”

I don’t want real estate to simply be my job; I want to operate a real estate business. If …

people sitting talking and drinking wine

#Y4YPN From Cape Girardeau, Mo.

Blog Contributor Personal Fulfillment, Professional Development, Young Pros in the Spotlight 1 Comment

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Joseph Magsaysay is the second YPNer who stood up to announce his #Y4YPN at the REALTORS® Conference & Expo in San Diego. His enthusiasm and passion for the Young Professionals Network is founded in his appreciation for all that he has …

Market Your Real Estate Business Like It’s 2016

Blog Contributor Professional Development, Sales & Marketing 26 Comments

By Ryan Fitzgerald

This isn’t 1999, so why are you still marketing like it is?

There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them.

Chasing Business Online

Have you ever received an e-mail that you didn’t ask for? An e-mail that was obviously an attempt …

Leading in a Time of Change

Blog Contributor Leadership, Professional Development Leave a Comment

John is president-elect for the Clark County Association of REALTORS® in Vancouver, Wash. This post is the third entry in a series sharing his experiences in that role. By John Blom Successful leaders view change with an eye toward the potential. When a person takes on situation and emerges from it better than they were before, it shows true success. …

‘Come as You Are’

Blog Contributor Commitment to Excellence, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Cain German

In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative.

When some think of real estate agents, the connotations don’t stray far from sleazy; full of sly verbiage and sales tactics that bend words and twist arms to find his or her next …

Conference Recap: Brimming With Ideas

Blog Contributor Leadership, NAR Annual Conference and Expo, Professional Development, realtors 1 Comment

By John Blom

During the four days I spent in San Diego attending the REALTORS® Conference & Expo, I sat in on classes, attended committee meetings, heard forum presentations on emerging technology, and met a wide range of really cool people in our industry.

I’ve been writing a YPN Lounge series about my experience as the incoming president for my …