By: Tezeta Roro Linkedin is the platform to access a digital Rolodex of high-earning individuals. In today’s internet-driven world, having a LinkedIn profile is a must for professionals. This means that you, too, should be on this platform to make quality connections and attract quality clients. The good news is that if you use Facebook, Linkedin will be an easy …
5 Things Agents Can Do in Times of Uncertainty
By: Alex Craig When speaking with other real estate agents and professionals, I hear a sense of hesitancy, uncertainty, and in some cases, fear. Many of us are wondering what’s going to happen in the real estate market. We’re starting to see rising interest rates, high levels of inflation persist, and a number of publications are promoting “doom and gloom” …
3 Ways to Use Technology to Sell Homes
By Alex Capozzolo For better or worse, technology plays a huge role in our daily lives. It continues to disrupt industries and change the way we work. The same goes for real estate. Professionals in the business are leveraging the power of technology to help them sell properties. In today’s world, putting your listing on the MLS and having the …
Don’t Ditch Your Marketing Strategy—Dominate It
By Lee Davenport If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile. You may be spending a small fortune to generate online leads, yet feeling like your business is just not …
Learn From the Pros: Build a Successful Real Estate Business
Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …
3 Ways to Keep Building Client Relationships After the Sale
By Chirag Shah Can you remember what it was like when you bought your first home? Whether you’re moving out of your parents’ house for the first time, buying your first place when getting married, or purchasing a larger home for an expanding family, you are going through an extreme change. For most people, everything they’ve ever known and called …
Better Than Instafamous: Q&A With Instagrammer Sarah Johnston
By Lee Davenport Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …
Why You’re Not Generating Leads From Instagram
By Lee Davenport Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network? “Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration. Not so fast, friend! Check out this short video to see if you are …
Why Real Estate Websites Need Community Pages
By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale. This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. The primary …
10 Questions to Help Make a Name in Real Estate
By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency. Here’s what Radford …