Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport

If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile.

You may be spending a small fortune to generate online leads, yet feeling like your business is just not …

Dominate in Real Estate: Lee Davenport interview

Learn From the Pros: Build a Successful Real Estate Business

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques 1 Comment

Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …

3 Ways to Keep Building Client Relationships After the Sale

Blog Contributor Marketing, Working with Clients 5 Comments

By Chirag Shah

Can you remember what it was like when you bought your first home? Whether you’re moving out of your parents’ house for the first time, buying your first place when getting married, or purchasing a larger home for an expanding family, you are going through an extreme change. For most people, everything they’ve ever known and called …

Sarah shows her commitment to professionalism.

Better Than Instafamous: Q&A With Instagrammer Sarah Johnston

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques, Social Media 2 Comments

By Lee Davenport

Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …

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Why You’re Not Generating Leads From Instagram

Blog Contributor Marketing, Sales & Marketing, Social Media, Technology & Social Media 3 Comments

By Lee Davenport

Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network?

“Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration.

Not so fast, friend! Check out this short video to see if you are …

Why Real Estate Websites Need Community Pages

Blog Contributor Community, Establishing Your Business, Marketing, Professional Development, Technology, Working with Clients Leave a Comment

By Kyle Hiscock

It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user.

The primary …

10 Questions to Help Make a Name in Real Estate

Blog Contributor Advertising & Prospecting, Establishing Your Business, Marketing, Professional Development Leave a Comment

By Lee Davenport

If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency.

Here’s what Radford …

How to Become a Neighborhood Expert

Blog Contributor Being a REALTOR®, Establishing Your Business, Marketing, Sales & Marketing, Social Media, Working with Clients 2 Comments

By Anita Clark

With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves …

Become a Local Real Estate Expert Online

Blog Contributor Advertising & Prospecting, Being a REALTOR®, Community, Consumer, Establishing Your Business, Marketing, New REALTOR®, Outreach, Sales & Marketing, Social Media, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Ryan Fitzgerald

One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website.

To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …

Google My Business, Google+ Builds SEO

Blog Contributor Marketing, Professional Development, Technology & Social Media 10 Comments

By Bill Gassett

There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked – and probably even more important – is using Google My Business (formerly Google Local) to tie your business in through search.

When someone does a search for a local business …