By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …
3 Steps to Run Your Business Like a CEO
By Brandon Doyle Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …
The Reality of Real Estate Success
By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …
Why Real Estate Websites Need Community Pages
By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale. This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. The primary …
10 Questions to Help Make a Name in Real Estate
By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency. Here’s what Radford …
Not All Email Addresses Are Created Equal
By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting. But one of the most important decisions you need …
How to Become a Neighborhood Expert
By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves to truly …
#Y4YPN From a Passionate Affiliate
The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Colin Roe started in the real estate business at the ripe age of 17 years old as an administrative coordinator for his cousin’s brokerage. Today, this Placer County, Calif., resident is a passionate YPN affiliate partner as a sales rep …
Become a Local Real Estate Expert Online
By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …
Leaders Build Stadiums
By Nico Hohman Picture a stadium filled with 100,000 cheering fans rooting on their beloved home team. Now, rewind the clock to about six months before that stadium was even opened and packed with fans. The construction workers are in the middle of piecing together giant building blocks of steel, concrete, and bricks to build this stadium. Now turn the …