Become a Local Real Estate Expert Online

Blog Contributor Advertising & Prospecting, Being a REALTOR®, Community, Consumer, Establishing Your Business, Marketing, New REALTOR®, Outreach, Sales & Marketing, Social Media, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Ryan Fitzgerald

One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website.

To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …

Leaders Build Stadiums

Blog Contributor Being a REALTOR®, Business Challenges, Establishing Your Business, Leadership, Managing Your Agents, Managing Your Office, Personal Fulfillment Leave a Comment

By Nico Hohman

Picture a stadium filled with 100,000 cheering fans rooting on their beloved home team. Now, rewind the clock to about six months before that stadium was even opened and packed with fans. The construction workers are in the middle of piecing together giant building blocks of steel, concrete, and bricks to build this stadium. Now turn the …

#Y4YPN From Fort Collins, Colo.

Blog Contributor Accessibility, Being a REALTOR®, Commitment to Excellence, Establishing Your Business, Leadership, New REALTOR®, Personal Fulfillment, Political Action & Involvement, Promoting Home Ownership, Rookies, Work/Life Balance, Young Pros in the Spotlight, YPN groups Leave a Comment

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Brandon Myers is the latest YPNer to take the #Y4YPN challenge. During my interview with Brandon, he talked about how he became a REALTOR®, discussed his favorite local YPN events, and shared some advice for new agents. Before becoming a …

How to Select a Brokerage

Blog Contributor Business Challenges, Establishing Your Business, Helpful Tools, New REALTOR®, Professional Development Leave a Comment

By Lee Davenport

As a new real estate agent, it may be hard for you to decide which real estate brokerage firm to “hang your hat.” From having a friend who works at XYZ Realty to remembering the agent who sold you your home with ABC Realty to seeing all the brokerage lawn signs, commercials, and billboards, it can be …

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Choosing the Right Brokerage For You

Blog Contributor Establishing Your Business, Personal Fulfillment, Professional Development Leave a Comment

By Brandon Doyle Whether you’re new to the business or in a growth stage, at some point in your career you’ll need to pick a brokerage to associate with (or start your own). There is no “one size fits all” answer, and there are many factors that go into this major decision. It is important to understand what stage of …

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What is Your Real Estate Expertise?

Blog Contributor Classes & Education, Establishing Your Business, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By Trisha Ocona Francis Being a real estate professional is more than just helping people sell, buy, or rent property, but rather assisting them in achieving their real estate goals. One of the best ways in doing so is by narrowing down your practice of real estate to an area you know extremely well, enjoy doing, and are committed to …

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How to Find Your Real Estate Area of Expertise

Blog Contributor Establishing Your Business, Helpful Tools, New REALTOR®, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar

As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,” which is a valid point.  But at the same time, every REALTOR® sells anywhere locally.  So how do you separate yourself …

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Brick & Mortar or Virtual: Which is More Important?

Blog Contributor Being a Broker, Business Challenges, Establishing Your Business, Sales & Marketing 2 Comments

By Toby Boyce As an agent, would you prefer your brokerage to have an amazing brick and mortar location or an amazing online presence? The question flowed from Michael McClure, president and CEO of Professional One Franchising, on Twitter (@professionalone) recently. There were several agents who jumped right into the discussion — and being on Twitter, it doesn’t take a …

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Have You Googled Yourself Lately?

Blog Contributor Establishing Your Business, Technology & Social Media 1 Comment

By Brooke Wolford I recently blogged about this and I think it was very necessary to share with YPN. Yes, it’s kind of lame to Google yourself. Yes some people look at it as being egotistical. But there are several reasons to do it. If you are anything like me, you occasionally Google yourself.  I really have no reason to …