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How to Find Your Real Estate Area of Expertise

Blog Contributor Establishing Your Business, Helpful Tools, New REALTOR®, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar

As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,” which is a valid point.  But at the same time, every REALTOR® sells anywhere locally.  So how do you separate yourself …

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Brick & Mortar or Virtual: Which is More Important?

Blog Contributor Being a Broker, Business Challenges, Establishing Your Business, Sales & Marketing 2 Comments

By Toby Boyce As an agent, would you prefer your brokerage to have an amazing brick and mortar location or an amazing online presence? The question flowed from Michael McClure, president and CEO of Professional One Franchising, on Twitter (@professionalone) recently. There were several agents who jumped right into the discussion — and being on Twitter, it doesn’t take a …

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Have You Googled Yourself Lately?

Blog Contributor Establishing Your Business, Technology & Social Media 1 Comment

By Brooke Wolford I recently blogged about this and I think it was very necessary to share with YPN. Yes, it’s kind of lame to Google yourself. Yes some people look at it as being egotistical. But there are several reasons to do it. If you are anything like me, you occasionally Google yourself.  I really have no reason to …

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Finding Your Home in the Real Estate World

Blog Contributor Business Challenges, Establishing Your Business, New REALTOR®, Personal Fulfillment, Professional Development 2 Comments

By Brooke Wolford I was recently working in my office and got to thinking as I look around at all the other practitioners.  All but a few had a relative who was able to mentor them.  Then I look at myself… I am flying solo here.  I was lucky enough to start out in the closing end of the business …

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The Wheels on the Bus Go Round and Round

Blog Contributor Business Challenges, Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Laura Rubinchuk Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads? I like to the think of it as a big circle …

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Five Must-Have Real Estate Tools

Blog Contributor Business Challenges, Establishing Your Business, New REALTOR®, Professional Development, Sales & Marketing, Technology & Social Media 5 Comments

By Dawn Miller If you’re a new REALTOR® or if you’ve been in business awhile and re-evaluate your budget every year, I am here to reassure you there are only five tools you need to start or maintain your real estate business. I’ve complied a short list of the must-have’s for those REALTORS® newer to the business who are questioning …

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Your Chance to Be Part of 30 Under 30

Blog Contributor Establishing Your Business, Professional Development, YPN News Leave a Comment

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In 1999, former REALTOR® magazine Senior Editor Robert Sharoff gave birth to the idea of showcasing talented real estate pros under the age of 30. Thousands of applications and hundreds of profiles later, the 30 Under 30 program is thriving. The 2010 edition will mark the 10th anniversary for this feature. REALTOR® Magazine …

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Are you Building Brand Equity?

Drew Burks Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Drew Burks It used to be that real estate practitioners set out to dominate a geographic farm or neighborhood by using methods like cold calling, door knocking, direct mail, door hangars, etc… Now real estate pros find themselves competing in a much larger and fiercer farm … the Internet! Social networking sites have become the new geographic farm for …

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Is the “Discovering Commercial Real Estate” Course for Me?

Melissa Tracey Commercial, Establishing Your Business, Professional Development 2 Comments

By Julie Cain Cwynar Have you ever asked yourself if commercial real estate may be for you? Not sure where to start or where to go for answers? The “Discovering Commercial Real Estate” course is an excellent place to begin! After taking the course, I feel as though I’ve just had an in-depth conversation with an experienced commercial broker who …