How to Throw a Memorable Client Appreciation Event

Blog Contributor Consumer, Customer Service, Establishing Your Business 1 Comment

By Brandon Doyle

Clients are the cornerstone of any successful enterprise, and this is particularly true in real estate, a business where relationships are central. Demonstrating your gratitude to past and present clientele has the potential to up your referrals, expand your database, and create face-to-face time with your business’s bread and butter: people. Take a look below at some …

Get Off the Hamster Wheel

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport

What were your sales goals last year? I… I didn’t have any.

Were you happy with your sales results? No, I wanted to sell more!

What are your sales goals this year? I… I don’t have any.

How are you going to have a better sales year? I’m so frustrated because I just don’t know!

It breaks …

Top 3 Mistakes Agents Make on the Phone

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most …

Why Do I Have To Become a REALTOR®?

Blog Contributor Being a REALTOR®, Establishing Your Business, New REALTOR®, Professional Development 2 Comments

By Sam DeBord

Excerpted from Sam DeBord’s contribution to the book “The Honest Real Estate Agent” (2016) by Mario Jannatpour.

This is the question that inevitably comes up for new real estate agents within their first few years of business. There are fees to be paid to the licensing agency, the brokerage, and the MLS, but what is the REALTOR® …

The Golden Rule is Wrong

Blog Contributor Consumer, Establishing Your Business, Working with Clients 4 Comments

By Nico Hohman

The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated.

While the sentiment behind the Golden Rule means well, I’m here to tell you that it …

A Follow Up Funnel That Will Increase Conversion Rates

Blog Contributor Consumer, Establishing Your Business Leave a Comment

By Alexis Craig

What if I told you that you could generate $100,000 extra in gross commission income with only a minimal investment?

You probably think I’m full of it, especially if you’re not even making over $100,00 right now. But that’s because most people think the only way to increase their income is by generating more leads.

While lead …

3 Surefire Ways to Make Your Open House Stand Out

Blog Contributor Community, Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Brandon Doyle

When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers. Beyond that, an open house is also a rare marketing opportunity where you and your services enjoy face-to-face time with a …

7 Ways to Improve Your Prospecting for 2017

Blog Contributor Consumer, Establishing Your Business, Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017.

To do that, there is one business activity that I need to practice more than any other: prospecting.

Last year, I wrote a piece titled 8 Ways to Improve Your Daily Prospecting, and it was a smash hit, …

4 Steps to Hiring Out Your Sales Process

Blog Contributor Establishing Your Business, REALTOR® Finances, Work/Life Balance 3 Comments

By Alexis Craig

The true test of whether or not you own a real business is if you can go on vacation to a place like Fiji—without your cell phone—for two weeks and continue to see your income grow.

If you need to be working everyday in order for your business to grow, then you’re in a bottleneck. You don’t …

Drive More Traffic to Your Real Estate Blog

Blog Contributor Consumer, Establishing Your Business, Technology & Social Media 2 Comments

By Nathan Garrett

Did you know that there are more than 2 million blog posts published every single day? That’s almost 1,400 blogs posted every single minute! Some large, nationally syndicated websites alone will push out anywhere from 500 to 1,000 posts in a single day.

So, how do you, as an agent, stand out from all the noise?

When …