Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark

It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.

It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle

Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

Millennials, Markets, and Housing Mobility

Blog Contributor [Demographic-based grouping], Sales & Marketing Leave a Comment

By Lauren Campbell

According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be.

Millennials – the generation that bore the brunt of sluggish hiring cycles during the recession only a few short years ago – are not bringing home salaries comparable to what …

Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas

Are you leaving money on the table by not working with Hispanic clients?

I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

Wine and Real Estate

Blog Contributor [Demographic-based grouping], Helpful Tools, Sales & Marketing 9 Comments

By Erika Villegas

I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women.

From my experience in real estate, women are often the ones that make important decisions like when and where to purchase a home. I wanted to …

It’s Time For More Female Leadership in Real Estate

Blog Contributor [Demographic-based grouping], Mentoring, Personal Fulfillment, Political Action & Involvement 10 Comments

By Brooke Wolford I recently had a conversation with other real estate professionals about the industry’s lack of women in leadership roles. For an industry comprised of almost 60 percent women, this doesn’t make sense. I have been blind to this issue because I am fortunate to work for a broker who’s management team consists of mostly women. The culture within …

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Don’t Judge My Gen Y

Blog Contributor [Demographic-based grouping], Business Challenges, consumers 13 Comments

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y themselves, but they seem to think they know everything about us. And despite these teachings, I have rarely met someone who …

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Gen Y Agents and Boomer Clients: Getting Beyond ‘You Look So Young!’

Blog Contributor [Demographic-based grouping], Buyers, Commitment to Excellence, Sales & Marketing 4 Comments

By Michelle Flaherty Philbrook A while back, I got a call on a condo listing of mine. The potential buyers were a retirement-age couple looking for a new place just large enough for their kids to stop by for a visit, but just small enough that their fledglings couldn’t fully return to the nest. I showed the condo, and when …