How Volunteer Work Benefits Our Business

Blog Contributor Being a REALTOR®, Community, Leadership, Professional Development 1 Comment

By Christina Pappas Growing up in a Miami real estate family, I always envisioned working with my father and grandfather. But before I jumped into the industry, I wanted to give my other interest a try: hotels. After graduating from Cornell University, I moved to Los Angeles to launch a career in the hospitality field. I landed a job at …

Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark

It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.

It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

28 Great Real Estate Articles From 2016

Blog Contributor Community, Helpful Tools, New REALTOR®, Working with Clients 13 Comments

By Ryan Fitzgerald

With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize some of the year’s best real estate articles into one large round-up post for you.

I reached out to some great real …

3 Surefire Ways to Make Your Open House Stand Out

Blog Contributor Community, Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Brandon Doyle

When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers. Beyond that, an open house is also a rare marketing opportunity where you and your services enjoy face-to-face time with a …

It’s Time to Focus on Goal Achieving

Blog Contributor Being a REALTOR®, Community, Ethics & Policy, Promoting Home Ownership Leave a Comment

By John Blom

I’ve taught a few classes about business planning, and always I like to start with the quote by Yogi Berra: “If you don’t know where you’re going, you might wind up someplace else.” Usually, less than half the room gets the joke, but the idea conveyed should be at the foundation for every organization and at the …

Why Real Estate Websites Need Community Pages

Blog Contributor Community, Establishing Your Business, Marketing, Professional Development, Technology, Working with Clients Leave a Comment

By Kyle Hiscock

It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user.

The primary …

Become a Local Real Estate Expert Online

Blog Contributor Advertising & Prospecting, Being a REALTOR®, Community, Consumer, Establishing Your Business, Marketing, New REALTOR®, Outreach, Sales & Marketing, Social Media, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Ryan Fitzgerald

One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website.

To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …

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Shameless YPN Plug

Blog Contributor Community, Networking, Professional Development, Young Pros in the Spotlight, YPN Events Leave a Comment

By Cory Brewer Last week I spent some time with my local YPN planting trees at a nearby park.  Next week we are hosting an elegant networking event in ther 43rd floor penthouse at the newest condo tower in downtown Bellevue, Wash., complete with valet parking and a red carpet.  In the past 12 months, we have also hosted free …

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ABC: Always Be Communicating

Blog Contributor communication, Community, Professional Development, Sales & Marketing 1 Comment

By Cory Brewer Here is a quick story to inspire my fellow REALTORS® to keep after it (prospecting), even when it feels like a lost cause: This past winter I volunteered to coach a youth league basketball team at my local Boys & Girls Club.  My interest in volunteering was two-fold:  1.) I love basketball and have always wanted to coach, …

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For Your Blog: Give Sad Football Fans Free Wall-Repair Info

Blog Contributor Commitment to Excellence, Community, Helpful Tools 1 Comment

  Know any true football fanatics? You know, the normally mild-mannered dudes and dudettes who’ll hurl their official autographed football through the wall if their beloved team loses in this Sunday’s Super Bowl? Help them mend their broken hearts—and their drywall—by posting the free REALTOR® Content Resource article “Repair Walls to Give Rooms a Fresh Face” to your blog, Facebook …