A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 7 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

Giving Prospects Information They Can Use

Blog Contributor communication, Consumer, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Anita Clark

People visit your website for one of two reasons:

1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you as credible, and makes it easy to contact you, you have a new client.

2. They might be coming to your …

How to Use Co-Promote in Your Real Estate Marketing

Blog Contributor communication, Sales & Marketing, Technology & Social Media 3 Comments

By Anita Clark

Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work.

If you have created a masterpiece you know …

Nailing Your 30 Under 30 Application Video

Erica Christoffer communication, Rookies, Sales & Marketing, Young Pros in the Spotlight Leave a Comment

As we enter the final week to apply for the 30 Under 30 class of 2017, we’ve been receiving many questions about the inclusion of a video with a candidate’s application. Submitting a video is not required to apply for 30 Under 30. However, you should consider a video as the cherry on top of your stellar, well-written application. Including …

Dealing With Mistakes

Blog Contributor Being a REALTOR®, Commitment to Excellence, communication, Leadership, Political Action & Involvement, Young Pros in the Spotlight Leave a Comment

By John Blom

In my last post, I talked about the challenges and opportunities that arise when leading in a time of change. Periods of change allow for new plans to be created – plans that might not have been possible in the previous status quo. But not every plan, whether formulated in a time of change or not, ends …

The One Minute Huggy

Blog Contributor Commitment to Excellence, communication, Customer Service, Professional Development 2 Comments

By Anand Patel

Every night while tucking in my now six year old daughter for bed she asks me for a big hug. She says the hug has to be for exactly one minute. If I walk out of her bedroom forgetting to hug her, she is quick to remind me “Daddy, give me a one minute huggy!” During this …

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Understanding Client Psychology, Managing Expectations, and Communicating Effectively

Blog Contributor Business Challenges, Commitment to Excellence, communication, Customer Service, Residential Real Estate, Working with Clients Leave a Comment

By Sammer Mudawar Buying and selling residential real estate is one of the most emotional transactions consumers conduct. Understanding client psychology, managing expectations, and using effective communication are the three most valuable skills that a real estate professional needs to develop for a successful career with less stress. Client Psychology Understand the psyche of your client and your chances of …

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What is the Key to Real Estate Success?

Blog Contributor Business Challenges, communication, Professional Development 5 Comments

By Jay O’Brien Are you new to the industry? Have you been in the real estate business for 25 years? Well, it doesn’t matter whether you’re a novice, professional, or anything in between because I have a little gem of advice that is applicable to everyone. Put yourself in the shoes of a consumer for a moment. Think about the …

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I Have a Confession: I’m Addicted to My Phone

Blog Contributor Business Challenges, communication, Technology 5 Comments

We’re all guilty of working too much on occasion. It’s absolutely inevitable if you have the drive to challenge yourself and succeed at all costs… and we all have that, right? I’ll be the first to admit sometimes my vision for success overshadows my need for rest. But just as being lazy won’t get you anywhere, overworking yourself can be …

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Building Relationships: There Isn’t An App for That

Blog Contributor communication, Personal Fulfillment, Technology & Social Media 9 Comments

By Brooke Wolford We have all gotten sucked into this world of technology. We do everything we can to stay on top of what’s new and hot and purchase the latest iAnything. Even I can’t help but admit that that I do like the “shiny” things in life. However, the other evening, I looked over at my 10-year-old son. My …