Pocket Listings: An Ethical Conundrum

Blog Contributor Business Challenges, Code of Ethics, ethics Leave a Comment

By Dale Swanton

You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …

Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas

Are you leaving money on the table by not working with Hispanic clients?

I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

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How to Avoid Legal Issues in Real Estate

Blog Contributor Business Challenges, Code of Ethics, Customer Service, ethics, Legal 4 Comments

By Sammer Mudawar First, I would like to start by making it clear: I am not an attorney and nothing herein (legal word) should be construed as legal advice. This is a simple narrative on how common sense and sound business practices can help avoid some very common situations that can lead to legal problems in our profession. These opinions …

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Dealing With Unrealistic Sellers

Blog Contributor Code of Ethics, Mark-to-Market, Professional Development, Sales & Marketing, Sellers 7 Comments

By Scott Newman The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic. So your client is turning into a “sellerzilla.” What do you do when your relationship with the client is on the line, but you need to get your point across?  Read …

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Thank You

Blog Contributor Business Challenges, Code of Ethics, Personal Fulfillment 2 Comments

By Anand Patel “Why do you do this for free?” “What do you get out of it?” “When do you have time to make money?” “Why do you waste your time with that?” “What’s the point?” If you volunteer some of your time and talents to National Association of REALTORS® (or any other organization) at the local, state, or national …

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Professional Courtesy: Where Did It Go?

Blog Contributor Business Challenges, Code of Ethics 6 Comments

By Wade Corbett It never ceases to amaze me how REALTORS® can treat each other sometimes. I recently had an experience with a buyer’s agent who could not have been more rude or bullheaded. I never like to talk poorly about anyone as it’s not my nature and I don’t think it’s very professional, but in this case, it may …

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Did You Hear the One About the Agent Who Sold that Home…?

Blog Contributor Code of Ethics, Sales & Marketing, Sellers 15 Comments

By Dave Robison Sometimes selling is complicated. Sometimes, a home can sit for weeks, months, even years before there’s so much as a bite. But with the right knowledge and dialogue, selling a home can be as easy as telling a buyer’s agent one simple thing. In 2011, I wrote a post about the power of one sentence to attract …

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Don’t Be That Guy

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 10 Comments

By Brooke Wolford It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into this I always get a little frustrated and wonder how this happens. A few examples: 1. A listing description that said, …

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Best Practices for Multiple Offer Situations

Blog Contributor Business Challenges, Code of Ethics, Professional Development, Sales & Marketing 11 Comments

By Scott Newman Real estate is back in 2012 in a big way. Many markets are seeing price increases in response to dwindling inventories as more and more buyers are getting off the fence every day.  With that in mind — especially since it’s been so long since we’ve had the opportunity to use the phrase “multiple offer” — I …