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Brick & Mortar or Virtual: Which is More Important?

Blog Contributor Being a Broker, Business Challenges, Establishing Your Business, Sales & Marketing 2 Comments

By Toby Boyce As an agent, would you prefer your brokerage to have an amazing brick and mortar location or an amazing online presence? The question flowed from Michael McClure, president and CEO of Professional One Franchising, on Twitter (@professionalone) recently. There were several agents who jumped right into the discussion — and being on Twitter, it doesn’t take a …

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Agent/Broker Relationships: Who Wears the Pants?

Blog Contributor Being a Broker, Business Challenges, Sales & Marketing 5 Comments

By Brandon Rodriguez When I first became an agent just shy over 7 years ago, I was a novice and this dichotomy was not apparent to me.  I was under the impression brokers were in charge.  They gave you a desk space or office, nice decorated conference rooms, brochures, and you could even do desk duty for them.  Not to …

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The Way They Do It, You CAN’T Do It

Blog Contributor Being a Broker, Professional Development, Sales & Marketing 2 Comments

By Michelle Flaherty Having grown up in a family real estate business, I have seen my parents conduct themselves in certain ways.  Now that I’m a REALTOR(R), I try to model their behavior as much as possible.  In almost every instance, this has been invaluable to me – I’ve been able to use them as resources for uncharted situations and …

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Time to Brush Up on the Fees and GFEs

Blog Contributor Being a Broker, Business Challenges, Code of Ethics, ethics 6 Comments

By Nobu Hata With the down market and the inevitable mass exodus of “those” loan officers, you’d think we could rest easy knowing that the loan officers left would be – for lack of a better word – decent. Holy Hannah, would we be wrong. In the last couple weeks, I’ve had various buyers shop their loan around, including those …

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Would You Provide Real Estate Pro Bono?

Blog Contributor Being a Broker, Code of Ethics, ethics, Personal Fulfillment 6 Comments

By Toby Boyce “Should NAR include a pro bono provision in REALTOR® code of ethics?” The question was posed to me recently on Twitter by Sellsius publisher Joseph Ferrarra. It is something Ferrara has been kicking around for a while with “Pro Bono Real Estate Broker?”  appearing June 2006 and several other articles including “Should NAR include a pro-bono provision …

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You Never Know Who is Shopping Your Open House

Blog Contributor Being a Broker, Sales & Marketing 6 Comments

By Heather Soldonia In the current real estate market I have heard both brand new practitioners and veteran brokers express that they are resorting to some basic prospecting strategies and among those is… open houses. When I first began working as a REALTOR® my broker advised me to go to at least 10 open houses “to learn what not to …