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The Common Denominator of Prospecting: Finding ‘The Why’

Blog Contributor Advertising & Prospecting, Helpful Tools, Sales & Marketing Leave a Comment

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is worth the squeeze. Facing rejection and looking stupid is far more painful than not hitting our business goals. No matter the …

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Geo-Farming to Build Your Business

Blog Contributor Advertising & Prospecting, Professional Development, Sales & Marketing 5 Comments

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing you’ll want to do is pick an area to farm. It should be close enough to your home or office that …

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Pocket Listings: The Good, the Bad, and Everything In Between

Blog Contributor Advertising & Prospecting, Sales & Marketing 4 Comments

  By Jennifer Klein and Derek Sandoval Pocket listings, or home listings that aren’t posted on the MLS, have become a hot topic lately. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss the ramifications of pocket sales as well as buyers’ frustrations with this method of selling a home. Jennifer Klein is a REALTOR® in …

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8 Incredibly Powerful Real Estate Apps

Blog Contributor Advertising & Prospecting, Professional Development, Technology & Social Media 19 Comments

By Subhi Gharbieh No Matter how hard we try to keep up with all the latest trends and technology, it is virtually impossible to use every single real estate-related mobile application in our business today. There is just too many of them! My fellow MetroTex (Dallas) YPN member- Justin Levitch and I have been teaching what we call our “iPads, …

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What is Your Referability?

Blog Contributor Advertising & Prospecting, Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love referrals because they are easy leads. They are not faceless Internet leads or the sometimes abrupt sign calls; they are real …