About the event:

We hold a free 2-hour CE course every June and call it the Biggest Tuesday Sales Meeting EVER. Its purpose is to replace the typical Tuesday sales meeting for our association's brokerages and get our members some free credits before the license renewal at the end of June. We have a breakfast and many sponsor tables set up prior to the event.

Describe the marketing you did for the event: 

We created an email campaign, had our national speaker make a short video promo, we personally invited sponsors to participate, we included info in our weekly association e-news and posted to social media outlets.

Tell us what you learned from this experience and what others considering hosting this event should be aware of: 

We learned that free CE goes a long way, but a good speaker is key. Our sponsors had high-top tables and it created a better, more intimate interpersonal experience. Since it's a YPN event, we aim to make sure the information presented has a young, fresh vibe. 

We have switched the venue each year until we reach the best mixture possible of ample seating for 500 people, ample parking and ample room for around 25 sponsors.

Any other pertinent information you would like to share:

The event got us some REALTOR® Mag cred; we were featured in a YPN Lounge blog post by Rob Mehta. Make sure you're giving a nod to NAR - they'll support your events!